Peppershock is sponsoring the Boise Chamber B2B Tradeshow, Small Business of the Year Awards Luncheon and After Hours event today at the Boise Center on the Grove. Stop by our booth for a chance to win a gift certificate or some super sweet Shock schwag.
Congrats to the Small Biz of the Year Award winners! We had an excellent time producing the videos again this year.

June 8, 2010

Contact:  Rhea Allen

Drew Allen

(208) 461-5070

rhea@peppershock.com

drew@peppershock.com

PEPPERSHOCK MEDIA WINS TELLY AWARD FOR IDAHO DEPARTMENT OF EDUCATION “I USE IT EVERYDAY” TELEVISION CAMPAIGN

Peppershock Media, a full-service advertising agency located in Nampa, Idaho has won a national-level Bronze Telly Award for excellence in television/cable advertising for its “Math Matters” television campaign. The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

The spots were created after the Idaho State Department of Education approached them about creating a communication piece to promote awareness about the Idaho Math Initiative and the importance of math in many common Idaho jobs.

“Through these public service announcements, we were able to highlight the importance of mathematics education and the critical role the Idaho Math Initiative will play in better preparing Idaho students for the 21^st century,” said Superintendent of Public Instruction Tom Luna.

The spots feature 10 real Idahoans at their jobs, and how they “use it [math] everyday” in each occupation. The spots were broadcast on television, the Internet and in movie theatres across the State.

Peppershock also received a first place award in May 2009 from the Idaho Press Club for the campaign.

While participating in the Caldwell Chamber of Commerce Wine Tour last week, Drew and Rhea captured a few photos of the event and scenery. Few realize just how ideal the Canyon County landscape and climate are for the production of high quality wines. Rhea shared her experience saying, “While visiting Williamson’s Orchards and Vineyards we learned of a varietal called Viognier which is a white wine grape from France and is believed to be ancient. During our visit to Bitner Vineyards we learned that every vineyard has a special dog or dogs and theirs has been featured in a book! The views from their patio were beautiful. They have a bed and breakfast that would be a perfect place to stay on your way back to Boise from a live music event. Call ahead to reserve a room to stay or for a special event.” Drew shared his thoughts saying, “The people making the wine are hard working, passionate and very knowledgeable. Be sure to check out the Davis Creek Tempranillo.” Overall, the tour was a great experience with its’ awesome scenery and award winning wines from right here in Canyon County!

When: Thursday, June 24th, 11am-7pm

Where: Boise Centre on the Grove
850 W. Front St.
Boise, ID 83702

Peppershock is proud to be sponsoring this year’s tradeshow.  We’ll also be producing the video vignettes of the Small Business of the Year award winners.

Join us for our annual Business-2-Business Trade Show! Over 1,000 people are expected to attend this all-day, large trade show! Chamber members will exhibit their products and services to the public from 11:00 a.m. to 7:00 p.m., with our monthly Business After Hours hosted by the Boise Centre from 5:00-7:00 p.m. Admission is free and open to the public!

Startup Weekend recruits a highly motivated group of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to a 54 hour event that builds communities, companies and projects.

Our own CEO, Rhea Allen, joined a team and worked all weekend helping to develop MyWordyBird.com The site’s tagline, “So you’re on Twitter, Facebook, Linked In…NOW WHAT?”  MyWordyBird.com suggests intelligent posts customized for you.  Think of it as Mad Libs for your posts.

Peppershock also sponsored this event and donated $1000 worth of our marketing services to the winner.  Spoiler Alert!  We’re happy to be working with Gofi.sh…the winner of this year’s Startup Weekend.  Congrats!

In case you missed the live broadcast of the final presentations, we did remember to hit record.  You can watch them here.

Director Drew Allen discusses his latest documentary on the Hagerman Fossil Beds with Samantha Wright of Boise State Public Radio.
Listen to the segment.

Every so often we produce something of such mass public appeal we just can’t help but want to package it offer it up to our community…

Be the first in your neighborhood to own a Hagerman Horse Documentary DVD.

And be sure to check back often.  We’re constantly stewing.  Peppershock Sauce coming soon…

Rhea Allen was the main guest featured on the Wright STUFF Radio on KIDO discussing all the fun aspects of Peppershock’s inventive office culture. The segment aired last Saturday at 11:00am. You can listen to the podcast on the “Listen Now” section of www.wrightstuffradio.com.

Listen Now!

You have a hammer, some nails, and a “how to” book. You’re fully equipped to turn that old beater car into a hot-rod, right? Unfortunately, the wrong tools and basic knowledge are not going to bring in the sales and customers your business needs. If you want your business to be successfully targeting and speaking to every potential customer, you’ll need professionals with specialized tools to get you there. The “got milk?” campaign is a great example of how a partnership between a professional agency and a business in need developed a powerful tool to drive sales.

After years of declining per-capita sales in California, a fresh initiative was launched in 1993 to reactivate milk purchasing. After extensive research and some intuitive guess work, the client and agency arrived at the realization that they were marketing a product that nobody cared about-unless it wasn’t available. The classic “Deprivation” campaign was born, notable for the fact the product hero rarely appeared in the advertising itself. “got milk?/Deprivation” worked, and sales increased as people started buying and keeping milk in the fridge. “got milk?” was able to keep milk fresh (no pun intended) and became one of the country’s longest running and most liked campaigns.”

http://www.goodbysilverstein.com

Not every business is struggling like milk sales before the “got milk?” campaign, but every business needs a cohesive and easily recognized identity to gain customers and keep them. For example, if a consumer finds one of your products to be enjoyable and wants to try more of your products, how will they know that two different products are made by your company? The logo and the branding are developed to communicate what your business has to offer in a concise and cohesive way. Not only is it beneficial and important to have a professional design your business materials, but having the research and data to support those marketing and design choices is imperative.

Successfully prepared food has to have both good presentation and even better flavor. No matter how beautiful a cake looks, nothing can fix terrible flavor except a new recipe. This concept transfers into the need for both professional design and a professional marketing strategy. The marketing strategy for your business is like the carefully thought out ingredients in an award winning cake recipe, while the carefully placed icing represents the smart design that attracts clients to your products or services. Your business may not be reaching the people it needs because of poor design or poor marketing strategy. How many potential clients pass your business by due to poorly designed materials? Do you know exactly who your potential clients are or how your message should reach them?

You have an agency to design your materials and create a marketing strategy to know and reach your clients, but the task is not over. In order for the designer to make the choices and materials for your business, they need to know you, your products, your goals, and the information being presented to potential clients or customers. You still play a vital role in the development and creation of your business identity. It is your future and your business that benefits from investing in professional design and marketing. Peppershock Media will help your business identify the tastiest recipe for success and the best method of attraction: effective design.