A lot has been made out of establishing the differences between public relations and advertising, but where do the two meet? For starters, if they aren’t meeting for you at all, you’re not making the most out of the potential relationship you could be enjoying. And when they do meet, like the old axiom goes: opposites attract. The happy marriage of the seemingly separate public relations and advertising services is the beginning of a beautiful business relationship.
While it’s important to make the most out of your advertising dollars, great public relations should pick up where advertising leaves off. Maximize your potential R.O.I (Return on Investment) by increasing the number of impressions you make on your customer, increasing the number of messaging vehicles at your disposal, and increasing your expected response rate. These are all gains that can be procured through harmonious advertising and public relations partnerships.
Where advertising space is purchased and delivered, public relations provides you with free coverage and additional promotions after your advertisements have made a splash in the community. Activate your target audiences interest and motivation with a creative ad campaign, and then give them the facts in a helpful, friendly, and courteous manner with the help of the local media coverage through a PR press release or press kit.
Like every good marriage, the relationship between public relations and advertising is a give and take relationship. Public relations and advertising both have weaknesses that are covered and supported by each other. When suspicious customers shy away from your advertisements, a great public relations endeavor can win them over through documented success stories and substantiated statistics. But, as Rick Segal, CEO of marketing communications firm HSR Business-to-Business says, “One thing PR can’t always do is be everywhere at once in the way that advertising can do.” You must address your audience in the creative methods that attract them, but secure their attention through the media vehicles they know and trust. Make the sort of impression on your community that makes everyone sit-up and take notice. The attention of awards committees and local news venues shouldn’t be a happy accident or a stroke-of-luck; it should be a goal of your over-all marketing campaign.
Not unlike actual marriage, the wellbeing of the happy, functional PR / advertising relationship is deeply rooted in financial stability. In the course of staying viable in the shaky market, many companies have helped assuage their shrinking marketing budgets by getting more mileage from their public relations promotions. As said by Nick Ludlum, VP of Ogilvy Public Relations Worldwide, “In a recession, people who take a meek approach to marketing, they’re not going to inherit the earth. They are going to be buried six feet underground.”
But above all, the most envied of all the happiest advertising / public relations marriages are those that are the most graceful. A winning combination of advertising and public relations should dance well within the overlapping boarders of self-advertisement and self-promotion. It should know when and how to execute the high-impact advertising that will have your target audience reeling, and when to style and profile for the camera, letting your audience bask in the glow of your charismatic public relations messaging.
Taking advantage of an innovative marketing and creative services firm that is well-networked with public relations companies, like Peppershock, gives you the best possible from both worlds. For more reference information, or to book a date to come a-courtin’, please contact us here at Peppershock Media Productions.

Peppershock Media Productions, LLC is located in Nampa, the heart of the Treasure Valley, near Boise, Idaho. Peppershock has been locally owned & operated since 2003.

Peppershock Media Productions, LLC… serving up high quality digital spice!

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info@peppershock.com

In times of economic distress, the survival of small businesses often depends on the communities they do business and form partnerships within. Part of being a community partner means an active participation in the success of the academic pursuits going on in your corner of the world. Fostering healthy relationships with academic institutions like trade schools and universities can be beneficial to the school, the students, your business, and your community. Peppershock Media nurtures one such relationship with Boise State University and the College of Idaho by providing internship opportunities to undergraduates.
The opportunity to intern with Peppershock Media goes a long way towards helping students graduating from BSU or C of I to finding their place in the world by giving them the chance to attain valuable real-world experience. Peppershock Media has given internship positions to students graduating with degrees in English, Creative Writing, Marketing, Graphic Design, Communications, and General Business. The diversity of clients that Peppershock caters to provides our employees and interns with challenges to test their mettle by applying their skills and knowledge in the work place, to create innovative answers to our customer’s requests and issues. Upon the successful completion of an internship, a student has applicable experience and a reference to put into their professional resume, a taste of working in the local economy, the confidence that comes with bringing value into a business paradigm, and occasionally, a new career path. Former Peppershock interns have had all these experiences, and one intern, Allison Roberts, worked out so well that she is now a Peppershock employee.
The resource an intern brings to the company is unbeatable. They are a boon in times of economic distress and interminable budget cuts, as most interns work to fulfill a graduation requirement as opposed to an hourly wage. An intern brings fresh air, a nubile young mind, and a current perspective into the office environment. Businesses that might otherwise become disconnected and bogged down within their own walls are given new life and dynamic new potential. Interns themselves sometimes turn out to be a diamond-in-the-rough, and establishing a working relationship with them before they go out into the workforce can allow a company to snatch a brilliant addition to the team, before other companies have a chance to pick up the prophetic prospect.
To have established roots in the community means giving a helping hand when you are able and taking advantage of the generosity of your community partners, when you need to. Affording an internship position to a student is one way to help out your community, and your company.

It can’t be said often enough of the impact that an effective advertising campaign has on creating and prolonging the life of your organization. In order to stay competitive in this economy, your business requires bleeding-edge ideas, innovations, and the techniques to make sure that when someone thinks of the service you provide, your name is on the tip of their tongue.

For a company to flourish in this type of environment, keeping well-informed is the strategy for success. This is achieved through many different methods that all support the same core principal: keeping the lines of communication open. Through networking with local businesses and community partners, keeping updated on the latest industry trends, and taking advantage of the knowledge and unique perspective of your business colleagues, you make the most of your communication resources. A comprehensive understanding of new marketing strategies and ideas will help propel your group to the lead of the pack, and keep you there.

It’s no great secret that the best advertising endorsements aren’t found on television or the radio, but out of the mouths of your customer base, your audience. Capitalizing on word-of-mouth advertising is a specialty, and nobody can help get your customers raving about your business like Peppershock can. By applying the unique marketing opportunity that the electronic age provides, we create for you viral advertising campaigns, interactive online advertising, an increased awareness within social networks, and accessible, low-cost newsletter advertising, to make sure that your organization is the toast of technical town.

These eco-friendly and economically efficient advertising venues, coupled with an unparalleled experience in implementing and creating maximum-value traditional promotions like television advertising, print ads, and radio spots, make sure that your entire customer base is covered and saturated by hitting them where they live everyday: at home, in public, and in virtual space.

By providing your consumers with relevant content that speaks to them, you can implement a full marketing plan that captures their attention, gains their following and belief in your organization. But you also provide your company with a referral service unmatched by any other source, and ultimately producing a major return on your marketing investments.

But here at Peppershock, we don’t stop with your customers. Our philosophy is that we are all partners in our local communities, and while we appreciate the stimulation friendly competition brings, we believe that by creating business partnerships rather than business rivalries, we will all grow together. By joining with Peppershock to establish a business network, you can expand your word-of-mouth advertising to include businesses and clients that Peppershock brings to the table. We provide you with the total advertising package and a marketing partnership in our ever-expanding business community.

Thanks you for your time, and your patronage. Be sure to let us know what we can do to help establish you as a keystone in our business community.