An unofficial Harrison Ford fan blog picked up on the article about our shoot in McCall and tracked back to WeBlogIdaho.com
http://harrisonfordonline.com/?p=5641

Welcome to the monthly Peppershock newsletter, if you are a first time recipient or long time follower, our newsletter is here to provide you with insights, recommendations and fascinations.

May is the month that we celebrate Mother’s Day, Memorial Day, Armed Forces Day, Cinco De Mayo, and even the Kentucky Derby! Amidst all the camping trips, picnics and parties, don’t forget that your business can be boosted with a little flavor from Peppershock Media Productions!

This month we wanted to recognize the success of the 2nd Annual Pix Theatre Gala, show you some specialized equipment Peppershock has invested in, highlight some events worth attending, and provide a helpful marketing gem for your business.

Contact us to produce your targeted video message for your website. These” greenscreen” messages are dynamic way to talk to your potential customers, a way to increase your ROI and bottom line. You can feature a new product, an upcoming event or sale, a greeting introducing your company or client testimonials. Click here to see our “greenscreen” message from Peppershock. We can integrate video on our site or as a web or video banner ad on various other sites to advertise your business and provide a strong message that will set you apart from your competition.

-CLICK HERE TO SEE MORE OF OUR
VIDEO PRODUCTION EQUIPMENT-

PEPPERSHOCK HAS RECENTLY ADDED NEW HIGH-END VIDEO PRODUCTION EQUIPMENT TO OUR TOP OF THE LINE GEAR. THIS MEANS THE CREATIVE POSSIBLITIES ARE EVEN BETTER THAN BEFORE.

Events:

2008 Pix Theatre Gala

The Pix Theatre Gala was a great success!

Over 200 people gathered to support the Pix Foundation at the second annual Pix Theatre Gala. The foundation- whose primary goal is to support bringing community entertainment to downtown Nampa- is now closer to making the theatre a reality thanks to the generosity of our community members.

The evening was filled with delightful entertainment, splendid cuisine, and many opportunities to donate to this worthy cause.

It is never too early to start thinking about next year! Make sure to save the date. Next year’s Pix Gala will be on April 18, 2009!

More about this year’s Gala

NAWBO Marketing Expert Panel

“Marketing: First Dollars Cut, Last Dollars That Should Get Cut!” on May 13th

How to get the most of your marketing dollars

The panel, will feature Rhea Allen, among other local, well known marketing experts.

In this economy, it’s now more important than ever to focus your marketing efforts to have impact. The media keeps changing, are you keeping up with the times?

Click here for more info.

Peppershock invites you to be a member of our softball team. If you can hit a grand slam with the best of them give us a call, or e-mail Drew, to join or to get more information.

Rhea Allen, Peppershock Media CEO, was one of three featured panelists that spoke on April 29th at the flicks. Russell Stoddard from Oliver Russell, and David Cook from Stolz Marketing group also spoke on the panel. The discourse covered a variety of topics, including challenges Idaho Agencies face, as well as stories of success. Despite the downturn in the economy, the overall tone was one of optimism. Each panelist seemed to embrace the opportunity to be creative; an attitude which has been a strong contributor to their success.

Click here to view the vidcast of the panel discussion

For more information about up-coming IMP events, or to become a member click here.

Remember if you have an event or discussion you want video taped and posted online contact us for a quote, obtain sponsors to pay to record & distribute your info contact us!

May 28 – BYP Mayor Bieter “Unplugged”

Date: May 28, 2008
Location: The Basque Center
Time: 5:30 – 7:30 p.m.
Cost: Free to BYP members
$15 for non members

Join Boise Young Professionals for an up-close and personal forum with Mayor Dave Bieter, Unplugged. Ask Mayor Bieter about the past, present, and future of the City of Trees.

BYP will also be releasing the results from the YP Global Impact Survey.

If you are a young professional click here to take the survey. The password to the survey is boiseyp, the deadlines is 5pm, May 12th.

Accomplishments
and Props:

FILM BILL PASSES ON APRIL 1

Governor Butch Otter signed the HOUSE BILL NO. 592 on Tuesday, April 1. This legislation establishes a program to grow the media production industry in Idaho. The Dept. of Commerce would utilize the program as an economic stimulus and to develop a media industry workforce by providing a cash rebate on specific Idaho expenditures on qualified media production projects.

Read more

:: Marketing Gem of the Month ::

GO PRO!

We have all encountered the pathological “Do It Yourselfer”. These are the people who rely on their limited expertise and experience to take on a task better left to the professionals. Just because one can fix the leaky drain under a sink does not make one a plumber, and so it goes with marketing and design. Just because one can design a website, does not mean it will look professional and generate more business.

To make your business grow, you need to have an efficient and dedicated team of professionals working with you. If you hire an integrated marketing firm, then you can leverage the services and expertise of a team who has the knowledge to get the job done in the most effective and productive manner. This requires a certain amount of brave clientele, but in the end the results are worth it!

The benefits of hiring a professional integrated marketing firm:

1. Firms are updated about the latest trends in marketing and technology and have a continual flow of research that they apply to the trade.

2. If you hire professionals, your work will be done in less time and in the long run, will be more cost effective.

3. If you hire a professional to do the work for your business, you can remain tension free.

4. If the integrated marketing firm you hire is experienced in their field, your business will effectively produce a solid ROI.

5. Hiring out lets you make the decisions to take your business to the next step, communicate your wants/needs but then hand it off to someone who can effectively and productively implement the projects.

You do care about quality, right? You get what you pay for. Using a quality firm is beneficial because they live off long-term relationships and want great testimonials and referrals from you.

Just because you self produce a YouTube video handicam style doesn’t mean you’ll get value from it. A well crafted, high quality message will provide more value. Please refrain from turning your handicam into the next big idea, let the pros do it for you.

Leaders and experts in their fields come to you for your expertise, so you should do the same.

Don’t think “service provider.” Think long-term partnerships.

In this issue check out activities to attend, including the Pix Theatre Gala!  Also, the marketing gem of the month highlights the creative use of a greenscreen for your website, see a video message from our president!

Click here to view greenscreen!

Next month Peppershock will have an announcement regarding newly acquired equipment and capabilities… stay tuned for more info…

Events:

2008 Pix Theatre Gala

The Pix Theatre Foundation is hosting its 2nd annual gala

When: Friday, April 19, 2008
Where: Hispanic Cultural Center, Nampa
Time: 6:00pm

The event features a special evening with invigorating entertainment, cuisine and unique auction items. This year’s theme will be “Date Night: How it all Began.”

Special guests include, Dawn Wells who played Mary Anne on the classic hit show Gilligan’s Island. Larry Gebert, from KTVB Channel 7, will be hosting the evening’s events.

Individual tickets to the gala are $100 and can be purchased by calling (208) 467-SHOW (7469). Click here to buy tickets online now!Sponsorships are also available. Contact Executive Director Lila Fladwood at admin@thepixtheatre.com, or call the number above for more information.

When: Friday, April 18, 2008
Where: Boise Centre on the Grove
Time: 6:00 Social Hour and Silent Auction
7:30 Dinner and Dessert
Live Auction to Follow

Travel to Italy for an Evening with the Boise Philharmonic!

Dress: Black Tie Optional

Cost: $150 singles

Peppershock invites you to be a member of our softball team. If you can grand slam with the best of them give us a call, or e-mail Drew, to join or to get more information.

Idaho Advertising Execs and the Art of Persuasion

Date: April 29th
Time: 5:15 to 6:45
Location: the Flicks, 646 Fulton Street , Boise

Meet advertising executives from three top Boise-area agencies:
Rhea Allen from Peppershock
Russell Stoddard from Oliver Russell
David Cook from Stoltz Marketing Group

Admission is $5, free to IMP members.  There will be a conversation and networking opportunity on the patio following the panel with no-host bar.

No-host refreshments will be available.

http://www.idahomediapro.org

April 16 – CEO Speaker Series with Brad Wiskirchen, Keynetics Inc.

Date: April 16, 2008
Time: Noon – 1:30 p.m.
Location: The Grove Hotel 245 S.Capitol Blvd., Boise
Cost: $35 Chamber Members / $45 Non Chamber Members

Accomplishments
and Props:

Click here to read Rhea Allen’s article,
Profiles of a Generation, featured in IQ Idaho.

Peppershock supports Nampa service clubs, by capturing the club members creations on film. The service club films premiered at the Nampa Chamber Luncheon, on Wednesday April 16th, 2008 and The Nampa Rotary won $1000 to use toward a service project of their choice. Thanks to Colliers International, the Nampa Chamber of Commerce and Peppershock Media for sponsoring. Videos will be posted on the Nampa Chamber website soon.

FILM BILL PASSES ON APRIL 1

Governor Butch Otter signed the HOUSE BILL NO. 592 on Tuesday, April 1. This legislation establishes a program to grow the media production industry in Idaho. The Dept. of Commerce would utilize the program as an economic stimulus and to develop a
media industry workforce by providing a cash rebate on specific Idaho expenditures on qualified media production projects.
will be completed upon sunset of the program.

Read more

:: Marketing Gem of the Month ::

Peppershock Goes Green

The use of greenscreens is a new and modern way to enhance your website! Peppershock can film you performing numerous activities in front of our in studio greenscreen such as sitting, walking, dancing, running…etc. Then using computer editing software, the greenscreen is “keyed out” behind you, and replaced with anything you can imagine. Transport yourself into a medieval castle, an Italian Villa, or even the moon! This technique has been used in countless major motion pictures and can be seen everyday on your local news channel! Now, thanks to Peppershock Media, this is a great way to add some spice to your website and draw attention to your business!
Click here for a message from Rhea Allen.

For feedback email rhea@peppershock.com visit www.peppershock.com. 208-461-5070.

:: For More Marketing Gems Click Here ::