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News from April 2005

By April 5, 2005archive

Well spring is definitely in the air and shooting video couldn’t be more fun for Boise Videographers. Outside shots start to look fresh and leaves come back on the trees making everything look more alive, makes for more compelling pieces! We just shot video from the Boise Depot looking down to the Capitol Building with the snow capped mountains in the background…oh what a wonderful site. By the way thanks to Kenny Pitman of Professional Employee Services, A.J. Allen of First Horizon Home Loans and to Ken Wood of John L Scott Real Estate for stepping in on such short notice to be our interviewees on-camera for our part in the video production of a national PBS show called MoneyTrack. Good job guys, you all get gold stars for your last minute acting skills!

Be sure to read on, we’ve partnered with a couple of local TV stations to get some awesome deals on advertising rates for Peppershock Clients only…you”ll see!!!

In Search of Ol’ Timers to help us with some very important Nampa, Idaho History

We are looking for old Snake River Stampede footage and pictures from 1930’s – 1940’s! We’re putting together the 90th Anniversary promotional video and are in need of some more memorabilia from that era. If you or someone you know has something, anything…let us know as soon as possible! Also, we’d really like pictures of the Old Green Queen arena and even older pictures back when it was called the Nampa Harvest Festival.Thanks to Wendy Miller at the Canyon County Historical Museum we were able to get a lot of the pictures we have now, along with all the pics at the Stampede office, but our search goes on! Call Rhea directly at 250-9041 or e-mail

A Peppershock Video Production called “Polio a Crippling Fear” will be displayed at Rotary’s 100th year Celebration Reception

In honor of the Rotary Centennial Celebration, an Open House Reception is to be held on Monday, April 11th at the Canyon County Historical Museum from 5:30pm to 8pm. The Centennial tribute project will be permanently displayed in the Museum complete with an Iron Lung, panels describing the effects of Polio, hospital curtains and a video produced by Peppershock interviewing family members, polio survivors and hospital staff who worked with polio patients. The goal of Rotary was to have Polio completely eradicated by the year 2005; so far we’re on track with the exception of few 3rd world countries. Come join us on the 11th to unveil the much anticipated display and tribute. For more info call Rhea at 461-5070.

i48 Film Festival 2005…Here we come!

Peppershock in conjunction with a crew from KIVI Channel 6 will be participating in the 48-hour film festival again this year. Rhea is directing all those eager to take on their role in this short film frenzy. The festival begins 6pm Friday, April 22nd and must be completed by 6pm Sunday, April 24th. We’ll script, find locations, props, costumes, shoot and edit everything within that 48-hour time frame. Wish us luck, and if you want to get involved we’re having another Pre-Production meeting again soon, Call Rhea 250-9041. Oh and don’t be surprised if you get a phone call asking if we can use your location, or certain prop or whatever the case might be for that Saturday, don’t worry your name will go in the credits! For additional info go to

Peppershock Media and the Nampa Chamber of Commerce…that makes sense!

If you haven’t heard about the Mercy Community Sale and the Nampa Chamber Valley Wellness Festival yet…ummm well…where have you been???? This year if you attend you’re likely to get captured on video tape by us; we’re working with the Nampa Chamber to put together footage of the big event happening on Saturday, April 16th, 8am – 5pm. Come out to the Idaho Center for a good cause and for your chance to win the highly publicized 1957 Chevy Bel Air Sports Coupe, or the choice of a new Honda or Toyota they are raffling away!!!! This is also a Live Auction, a Rummage Sale and a Silent auction. To donate items to the Mercy Community Sale call 463-5871 or 463-5531.

Also, we’ve been discussing putting together a new Nampa video, being that the old one is already outdated with some bigger name companies closing up shop or changing names.We want this for DVD distribution, Website(s) distribution…sending out with a re-location package or whatever the case may be, it’s time Nampa shines. There has already been an expressed interest to have sponsors to help with the cost of putting together the video and for DVD printing & duplication. If this is something you or your company would benefit from, let us know so that we can feel confident in pursuing the idea. We want to show off the City of Nampa and we think it’s possible through the support of our community feedback is very welcome at this beginning stage of the pre-production process. Contact us.

Media Audit Software…A good way for us to spend your money!

We now own Media Audit Software that has all the vital marketing statistics for the Boise Metropolitan Area! What this means is that we can perform a targeted marketing analysis and compare all the stations to see where the commercials we produce for you best fit based on your demographic, that way we get more targeted results. We’ve got all the stats on all the TV stations, radio stations, newspapers, local big name websites and more. If you’re looking to advertise at all, let us perform an analysis and use the Ad Campaign planner to better direct your advertising dollars.

You’d be an April “fool” to pass this up!

A good deal going on with KNIN-Channel 9 and Peppershock Media right now is new Advertisers can “fool” KNIN in April with the new Advertisers special. All spots purchased through Peppershock will be matched with a rotating spot! Two for one – you’d be a fool to pass that deal up! Also, KNIN will be carrying the LDS General Conference live from Salt Lake City April 2nd and 3rd. It will air from 10am till 4pm on both days. Sponsorship opportunities for the October Conference exist. Watch for our May newsletter to find out about more events airing on KNIN- Your Entertainment Television. Call Peppershock Media at 461-5070 to set up your targeted and cost effective media buy.

Peppershock Clients Make Out with Fox-12!

The Neilson book just came out on March 25th and KTRV FOX 12 is number 1 in 3 major age groups! 18-34, 18-49 and 25-54. For any of Peppershock media clients, KTRV will honor 1Q rates in 2Q on a first come first serve basis. We do sell out of inventory so the sooner you get in the better. The Golf Show starts in June so if Golf viewers are your clients you may want to talk to Peppershock about being a major sponsor. Current sponsors include Chrysler, Pepsi, The Real Estate Group, Taco Bell, Pro Mortgage Group, Dominoes, Farmers Insurance and All About satellites. Golf Show sponsors do get a golf team on the show and it runs for 12 weeks throughout the summer on Sunday nights following Fox 12 News at 9pm. We will honor last year’s rates for any Peppershock clients. We do have a sample of last years show for your review. We have room for 1 more sponsor, so call Peppershock if interested…

The American Idol (Idaho’s Fly-Away Idol)

It’s not too late to consider getting involved in The American Idol (Idaho’s Fly-Away Idol) contest promotion. We are having a sing off Saturday May 7th…Carls Junior is the major sponsor on this promotion. Southwest Airlines and Eagle River Mortgage are also sponsors. For more information call Rhea at Peppershock at 461-5070.

As a media company heavily involved in advertising and networking, we’re always coming up with ways for folks to get their message out, and last month we discovered from the terrific feedback we received…newsletters are very helpful! Thank you to all of you who forwarded our March newsletter on to others and to those that asked to be added to our e-mailing list. If there is someone else you know who can benefit from our newsletters and media connections, pass it on and let us know!

Another useful tool we’re finding out that works quite well is to put your video we do for you on your website. We can do a Windows Media player file, QuickTime and now we can utilize the latest and greatest…Macromedia Flash Video which takes less storage space, and is better quality than anything else out there! Check it out on our homepage at and also see the potential of what this can do for you at

If you’d like something similar done for your business contact us…it’s a great way to get noticed!

Thanks for reading all the way through this, it got long, but there is just a lot of good stuff going on this month.

Your feedback is always welcome as we value our readers and want to make sure you get the most out of it. Also, if there are any questions related to video productions or to advertising…let us know, we’ll do our best to answer them for you and try to provide resources where it’s applicable.

Have a happy Spring season!

Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.