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News from August 2005

By August 1, 2005archive

Peppershock Grand Opening: Thursday, August 18, 4pm-6pm

Join us as we celebrate the Grand Opening of our additional location on August 18th, 2005 from 4pm-6pm.
Visit Peppershock at the “Smart Women Finish Rich” Event August 17th

You’ll find us there from 11am -7pm at the Hamptonrhea at tradeshow Inn off the Eagle Exit on Wednesday, August 17 th, 2005. We’ll be amongst other women owned businesses showing our products and services—come check out what our video looks like on an HDTV! You also have the opportunity to learn valuable lessons from several conferences going on along with the tradeshow event.

Congrats to Jon Allen for winning the Golf Ball Drop Raffle!

golf for hopeLast month the Nampa Rotary Club held the Golf for Hope tournament to raise funds for area Treasure Valley youth programs and the Hope House. Thank you to our community—we raised around $20,000! Local TV stations featured the hundreds of golf balls we dropped from a helicopter onto a target. The closest ball to the target won. Jon Allen from The Allen Group, LLC was the proud owner of the closest ball. He received $1000.00!

Sign up to Win Boise Hawks Tickets Tickets compliments of: Peppershock Media Productions &

hawks ticketsSign up to win Boise Hawks tickets!Peppershock Media and the Boise Online Mall have teamed up to send twelve lucky winners to see the Boise Hawks this summer. To submit your entry and get all the details, follow the link, Take Me Out to the Ball Game.

Watch the Boise Hawks Video produced by Peppershock!

boise hawks video

See it on the This video will require Macromedia Flash to watch. If you would like a promotional video for your website displaying your product or service, contact us at 208.461.5070

Nampa Civic Center Community Fun Night
Community Fun Night at the Nampa Civic Center:
Wednesday, August 10, 2005 6P-10P, Free to the Public

nampa civic centerBIGGEST FUN NIGHT OF THE YEAR COMING TO NAMPA! A record number of artists and activities will lead the fun for the 9th Annual Community Fun Night on Wednesday, August 10, 2005 from 6pm – 10pm at the Nampa Civic Center. This event is alcohol free and family friendly! Come experience the fun, games, music, food and entertainment. Three stages – Main stage featuring High Street. The World Stage is back featuring some of the regions top folk artists; Children’s Stage includes magic by Tim McNeil, puppets, clowns; something for everyone! FREE PONY RIDES! Food Available for purchase from top local restaurants! If you would like more information about the event call 468-5500. Peppershock will be there catching all the action on video.

Viral Marketing Defined

[The following is an excerpt from “Zen and the Art of Viral Marketing,” by Jason Miller WebProNews Insider Report: July 7, 2005 ]

Six elements of a successful viral marketing strategy:
1. Give away products or services
2. Provide for effortless transfer to others (i.e., easily emailed, linked, or downloaded)
3. Scale easily from small to very large (popularity drives success)
4. Exploit common motivations and behaviors (i.e., funny content motivates people to share with others)
5. Utilize existing communication networks
6. Take advantage of others’ resources (people become the medium, free of charge)

Examples Of Others Using Viral Marketing:

Budweiser Anheuser-Busch hired Jib Jab’s Gregg and Evan Spiridellis, the creators of the web-phenom “This Land,” an animated spoof of the 2004 presidential candidates, to develop entertaining content for Budweiser’s website (a concept called “advertainment”). “This Land” was seen by an estimated 80 million web viewers and was fueled further by being picked up by the Today Show and others.

The Blair Witch Project— All the buzz around the famous motion picture “The Blair Witch Project” originated from a simple Internet rumor that the movie was not fiction, it was actual footage of college film students who were killed in the woods by the Blair Witch ghost. The return on investment was huge.

There are numerous ways to get the word out about your company through the concept of viral marketing. You just have to be creative enough to make it work. It doesn’t take a lot of money; it doesn’t take “in your face” advertising. It takes enough likeability to get viewers to do the work for you by spreading the news around. Chances are you have enough contacts in your own database to get things going. Peppershock can help create this clever form of marketing through the use of our video, media production and marketing services. Contact us.

Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.