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News from March 2006

By March 12, 2006archive

Peppershock Wins National “Telly Award”

telly awardWe are proud to announce our latest achievement in winning the prestigious Telly Award for the production of “90 Years of the Wildest, Fastest Show on Earth,” a promotional video for the Snake River Stampede. The Telly award is a high honor in the television and media production industry.

Current Customer Profiling

Target your new customers using your current customers as a base source of valuable information

One of the key steps to understanding your target advertsingtarget on back audience is to understand who your current key customers are. If we can study your customers, get into their mindset, study their purchasing patterns & lifestyle behaviors, then we can better deliver an effective message that is geared more toward similar mindsets.

Conducting video interviews with questions that pertain to your clients specifically can cultivate informative insights into your current customers’ minds. Creating surveys and conducting short polls can help aid in the Current Customer Profiling process.

Peppershock would be happy to aid in this pre-advertsing, pre-production analysis. Contact us for an initial one-hour free consult to help in getting your company aligned with your target market.

American Cancer Society’s Daffodil Ball: A Gala for Hope

Doubletree Riverside Hotel, Boise | April 1st

Be sure to get your tickets now as seating is limited. Exclusive silent & live auction items. This great event will honor Idaho’s First Lady, Patricia Kempthorne, for all her efforts in the fight against cancer. Tickets are $100, black tie optional. For more information call the American Cancer Society at 343.4609, select option 3.
(BTW, Peppershock is extremely excited to be producing the presentation DVD that will be displayed during this terrific fundraising gala function. Be sure to watch & listen for our Public Service Announcement for TV & radio.)

Stats on TV News Sources versus Other News Sources…

Where do you get your news? Click here to post feedback messages on my blog!

According to a new study, 54% of American have a daily local broadcast TV news habit and more than 3 out of 4 go there for news, if not daily, then several times weekly. The total weekly habit is 77%. Other categories are daily newspaper at 41% & weekly 63%, online 40/60%, radio news 32/54%, talk radio 22/37%, national newspaper 10/18% and satellite radio 12/19%
(HarrisInteractive, quoted by Anthony Spirito –
Katz Television Group)

IBR Announces Rhea Allen to Receive “Accomplished Under 40” Award.

Awards luncheon held on Monday, March 20th at Boise Centre on the Grove.

This will be the seventh year the weekly newspaper will honor young, dynamic leaders from across the state. The Idaho Business Review will publish an Accomplished Under 40 magazine in conjunction with the awards that will feature in-depth articles about each of the 40 recipients.

Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.