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Small marketers find huge opportunity in on-line video

By October 9, 2007March 27th, 2020blog, Peppermaster

Online video is very attractive to small businesses, if they are talented in creating unique video content. According to research company eMarketer, online video advertising spending will rise from $775 million this year to $2.9 billion in 2010. According to Steve Safran, senior VP, AR&D;, quoted in the BtoB magazine “you don’t need to be a big information content producer anymore to get your information out there.” Online video is a wonderful place for the small business to shine.
The opportunity is ripe to capitalize on the Boise market using informative, unique, and potentially humorous videos on your website. Safran added, “If you have [content] that’s beyond static and is entertaining as well as informative, deliver it on video and give people a reason to keep coming back, which should be the basis of any sales and marketing plan.”

Peppershock can help to prepare videos for your website and integrate the new Web 2.0 marketing methods and “user-generated” videos for posting to your site. If this is something you are looking to explore or have explored, let us know how we can help you tap into the online market in the Boise – Treasure Valley area! 208-461-5070


Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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