Does your marketing message speak in unison? Or, is your marketing message made up of sporadic hit-or-miss post cards and ads that say different things each time? Your answer reveals a great deal about your future success.
One way to ensure that your message is consistent is to do a lot of experimenting and market research. Testing, measurement, and evaluation are key to understanding what you are trying to say and how you should say it.
After evaluating your message, you need to be prolific in promotion. Creating an impression takes many, many exposures to your message. It is important to take your clear and consistent message and spread it through other forms of delivery to the same target, intelligently.
Armed with the right tools a well planned message will take you far. A well executed and consistent message will guarantee success.