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Keep your message consistent.

By November 12, 2007blog, Peppermaster

Does your marketing message speak in unison? Or, is your marketing message made up of sporadic hit-or-miss post cards and ads that say different things each time? Your answer reveals a great deal about your future success.

One way to ensure that your message is consistent is to do a lot of experimenting and market research. Testing, measurement, and evaluation are key to understanding what you are trying to say and how you should say it.

After evaluating your message, you need to be prolific in promotion. Creating an impression takes many, many exposures to your message. It is important to take your clear and consistent message and spread it through other forms of delivery to the same target, intelligently.

Armed with the right tools a well planned message will take you far. A well executed and consistent message will guarantee success.


Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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