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By January 10, 2008March 27th, 2020blog, Peppermaster

The RSS symbol is prevalent on most websites. You see it everywhere, but do you know what it is for?

RSS stands for Real Simple Syndication. When a website has an RSS feed it is said to be “syndicated.” Basically it’s a simple tool that allows you to subscribe to live content. It is content on demand.

The reader or aggregator is a way to be continuously updated when a source posts newly updated information that you have subscribed too.

For instance, Google has a feature called iGoogle. It’s a free service that allows you to create your own personalized page. You can access your gMail, check local weather, read the very latest article posted by CNN, get a new recipe for tonight’s dinner or find the quote of the day. The content that gets delivered is entirely up to you, the user. It’s like subscribing to the local newspaper and only having the sections you want to read delivered. There are many services similar to Google’s (Yahoo, MSN, FeedBucket, etc.).
To subscribe to the Peppershock RSS feed via iGoogle, simply go to and click on the RSS icon in the bottom right corner of the page. Once added to your Google Reader (iGoogle) you’ll never miss another Marketing Gem of the Month again!

If you would like assistance in creating an RSS feed for your company website, we can provide this consulting service. Give us a call and we can discuss your needs…. it’s a great way to communicate with your clients!


Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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