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News from February 2008

By February 1, 2008January 20th, 2020archive

Heat Things Up in February!

In case you haven’t noticed it’s still cold outside, the year is progressing and so are we! Valentine’s Day is just around the bend and your significant others aren’t the only ones that need some warmth and attention. Now is a great time to show some love to your community and make a difference!

This issue is packed with current events you don’t want to miss, and hot public relations tips.

Let Peppershock heat up your business with our many services!

  1. HD Production
  2. Media Planning and Buying
  3. Corporate Video
  4. Graphic Design

If you have a great idea and want assistance in public relations, Luke would love to discuss your project. Give us a call to set up a free consultation! 208-461-5070. You can also e-mail Luke with any questions you might have:

Peppershock has a New Friend! Local NASCAR Driver Brian Scott

Brian ScottSupport local talent and follow Brian through his rookie season as a NASCAR Craftsman Truck driver. Peppershock shot Brian in HD slashing through snow up in the mountains of McCall, Idaho. Footage can be seen on his upcoming profile piece airing on the Speed channel soon. Brian ended his NASCAR Craftsman Truck Series season on a high note, finishing a strong 15th at Homestead-Miami Speedway. Best wishes from Peppershock to Brian in his racing season for 2008!

American Heart Association Logo

2008 Treasure Valley Gala

Support the American Heart Association by attending an elegant evening of dinner and dancing, as well as a live and silent auction. The 2008 Treasure Valley Gala will be held February 23, 2008, at the Boise Centre on the Grove. This social event supports research and educational programs, to help build healthier lives, free of cardiovascular diseases and stroke.

Click here for more information

Patchwork for the PIX a Success!


In support of a visual performing arts venue and educational facility bringing community entertainment to downtown Nampa.

More than 1,000 people showed their support for the The Pix Theatre on Jan 18-19 at the Karcher Mall. The Patchwork for the Pix Quilt Show was held to help raise awareness and funds for the renovation project of the Pix Theatre in downtown Nampa. Peppershock would like to thank all our sponsors, vendors, volunteers and our awesome community for all their help in making this event a huge success.

2008 Pix Theatre Gala

The Pix Theatre Foundation will conduct its annual Gala on April 19th at The Hispanic Cultural Center in Nampa.

For ticket information, contact Executive Director Lila Fladwood at:

(208) 467-SHOW (7469)


Big Brothers Big Sisters Bowling,
join our team!

Treasure Valley Bowl for Kids’ Sake 2008
Saturday, February 16th, 2008
Nampa Bowl

Last year Peppershock took part in this event and had a blast so we’re doing it again! If you know of someone who would also like to participate please forward this message along. We’re out to have a good time and raise funds for a great cause… we hope you’ll join us!

Please note we are at capacity for our team, so we had to create another. The link below will take you to the sign up page for Peppershock Team 2!

When you click the link above be sure and select the following:

*Nampa Bowl: Donations Welcome
February 16th – Saturday

Boise Young Professionals Logo

Boise Young Professionals Logo

BYP Join us at Bogus!

Ski and Snowboard Nights (13th and 27th)
Come play in the snow up at Bogus with BYP. Meet at the Bogus Ticket Office to arrange car pools and buy tickets if you need them! Make sure to park along the street or you could get towed! Carpools leave by 5:45 pm!

$10 ticket price for BYP, the meeting time is 5:30 at the ticket office at Bogus Basin Road Market area.

Date: February 13th, and 27th 2008
Location: Bogus Basin
Time: 5:30 at the ticket office.

Cost: $10

:: Marketing Gem of the Month ::

Making Public Relations Work for You

“An image…is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

-Daniel Boorstin, The Image, 1961

Advertising is controlled exposure that a company or an individual purchases; in contrast public relations (PR) attempts to secure favorable media publicity to promote a company or client. In advertising, clients buy space or time for their products or services, and consumers know who paid for the messages, such as a Pepsi Super Bowl advertisement. But with public relations, the process is more subtle, requiring new media to accept the premise or legitimacy of a PR campaign and to use it as news. Companies know they will sell more products if they are associated with a positive public image and values. Here are three great ways to secure public relations:

  1. Donate goods or services to a local non-profit.

  2. Have a professionally designed website that is easy to navigate.

  3. Coordinate a special event to support a good cause.

Let us help you with the numerous communication strategies that encompass public relations. Peppershock Media Productions knows how to create newsworthy events. We have cultivated associations with editors, reporters, freelance writers, and broadcast news directors to secure favorable coverage in the news media. Peppershock Media Productions creates high quality video news releases, public service announcements, press releases, and can build your website! We can make public relations work for you. Give us a call 461-5070

Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.