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News from May 2008

By May 1, 2008January 20th, 2020blog

Welcome to the monthly Peppershock newsletter, if you are a first time recipient or long time follower, our newsletter is here to provide you with insights, recommendations and fascinations.

May is the month that we celebrate Mother’s Day, Memorial Day, Armed Forces Day, Cinco De Mayo, and even the Kentucky Derby! Amidst all the camping trips, picnics and parties, don’t forget that your business can be boosted with a little flavor from Peppershock Media Productions!


This month we wanted to recognize the success of the 2nd Annual Pix Theatre Gala, show you some specialized equipment Peppershock has invested in, highlight some events worth attending, and provide a helpful marketing gem for your business.

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Contact us to produce your targeted video message for your website. These” greenscreen” messages are dynamic way to talk to your potential customers, a way to increase your ROI and bottom line. You can feature a new product, an upcoming event or sale, a greeting introducing your company or client testimonials. We can integrate video on our site or as a web or video banner ad on various other sites to advertise your business and provide a strong message that will set you apart from your competition.

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2008 Pix Theatre Gala

Pix Gala 08
The Pix Theatre Gala was a great success!

Over 200 people gathered to support the Pix Foundation at the second annual Pix Theatre Gala. The foundation- whose primary goal is to support bringing community entertainment to downtown Nampa- is now closer to making the theatre a reality thanks to the generosity of our community members.

The evening was filled with delightful entertainment, splendid cuisine, and many opportunities to donate to this worthy cause.

It is never too early to start thinking about next year! Make sure to save the date. Next year’s Pix Gala will be on April 18, 2009!

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NAWBO Marketing Expert Panel


“Marketing: First Dollars Cut, Last Dollars That Should Get Cut!” on May 13th

How to get the most of your marketing dollars

The panel, will feature Rhea Allen, among other local, well known marketing experts.

In this economy, it’s now more important than ever to focus your marketing efforts to have impact. The media keeps changing, are you keeping up with the times?

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Peppershock invites you to be a member of our softball team. If you can hit a grand slam with the best of them give us a call, or e-mail Drew, to join or to get more information.

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Rhea Allen, Peppershock Media CEO, was one of three featured panelists that spoke on April 29th at the flicks. Russell Stoddard from Oliver Russell, and David Cook from Stolz Marketing group also spoke on the panel. The discourse covered a variety of topics, including challenges Idaho Agencies face, as well as stories of success. Despite the downturn in the economy, the overall tone was one of optimism. Each panelist seemed to embrace the opportunity to be creative; an attitude which has been a strong contributor to their success.

Click here to view the vidcast of the panel discussion

Remember if you have an event or discussion you want video taped and posted online contact us for a quote, obtain sponsors to pay to record & distribute your info contact us!

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Boise Young Professionals Logo

Boise Young Professionals Logo

May 28 – BYP Mayor Bieter “Unplugged”

Date: May 28, 2008
Location: The Basque Center
Time: 5:30 – 7:30 p.m.
Cost: Free to BYP members
$15 for non members

Join Boise Young Professionals for an up-close and personal forum with Mayor Dave Bieter, Unplugged. Ask Mayor Bieter about the past, present, and future of the City of Trees.

BYP will also be releasing the results from the YP Global Impact Survey.

If you are a young professional click here to take the survey. The password to the survey is boiseyp, the deadlines is 5pm, May 12th.

and Props:



Governor Butch Otter signed the HOUSE BILL NO. 592 on Tuesday, April 1. This legislation establishes a program to grow the media production industry in Idaho. The Dept. of Commerce would utilize the program as an economic stimulus and to develop a media industry workforce by providing a cash rebate on specific Idaho expenditures on qualified media production projects.

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:: Marketing Gem of the Month ::


We have all encountered the pathological “Do It Yourselfer”. These are the people who rely on their limited expertise and experience to take on a task better left to the professionals. Just because one can fix the leaky drain under a sink does not make one a plumber, and so it goes with marketing and design. Just because one can design a website, does not mean it will look professional and generate more business.

To make your business grow, you need to have an efficient and dedicated team of professionals working with you. If you hire an integrated marketing firm, then you can leverage the services and expertise of a team who has the knowledge to get the job done in the most effective and productive manner. This requires a certain amount of brave clientele, but in the end the results are worth it!

The benefits of hiring a professional integrated marketing firm:

1. Firms are updated about the latest trends in marketing and technology and have a continual flow of research that they apply to the trade.

2. If you hire professionals, your work will be done in less time and in the long run, will be more cost effective.

3. If you hire a professional to do the work for your business, you can remain tension free.

4. If the integrated marketing firm you hire is experienced in their field, your business will effectively produce a solid ROI.

5. Hiring out lets you make the decisions to take your business to the next step, communicate your wants/needs but then hand it off to someone who can effectively and productively implement the projects.

You do care about quality, right? You get what you pay for. Using a quality firm is beneficial because they live off long-term relationships and want great testimonials and referrals from you.

Just because you self produce a YouTube video handicam style doesn’t mean you’ll get value from it. A well crafted, high quality message will provide more value. Please refrain from turning your handicam into the next big idea, let the pros do it for you.

Leaders and experts in their fields come to you for your expertise, so you should do the same.

Don’t think “service provider.” Think long-term partnerships.

Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.