Happy New Year to you and yours from the Peppershock Crew!
It’s a great time to let us assist you in making 2009 the best year yet! Fresh New Year means fresh new look for your business! Here are some creative ideas for starting the New Year off right…
1. Update or create a Marketing Plan & Budget for the year!
2. Video Thank You Cards!
3. Update your outdated promotional pieces with some inventive graphic design!
4. Greenscreen Greeting Video for your Web site!
If you have a great idea and want assistance in concept development, Shane would love to discuss your project.
Give us a call and we will set up a free consultation!
(208)-461-5070 or you can also e-mail Shane with any questions you might have at: Shane@peppershock.com
Peppershock is looking for a Part Time Bookkeeper/Receptionist to work in the morning! MUST have prior experience with A/R, A/P and payroll experience is a plus. Applicant should be a team-player who is willing to diversify in multiple duties. For more information, please call Rhea, at 461-5070.
In January, we anticipate finding new students who wish to understand and contribute to the workings of our creative services firm. Students will be an integral part in learning and working with all that makes up Peppershock. Interning is an invaluable opportunity that goes far beyond the classroom. If you or someone you know is interested in learning by doing, please contact Shane at (208) 461-5070.
:: Marketing Gem of the Month ::
Like a Blueprint
Custom home building is no different than building a custom marketing message. You wouldn’t go directly to a builder and say “…build me a house. I think I want this, this and that. Here’s a check…have at it.” You’ve got to start with a very well defined plan, a well constructed message that will resonate with your target audience that must be identified, and create a way to track results.
When creating marketing and communication deliverables (ie. print ads, web banners, TV commercials, promotional videos) it’s a common misconception to think it’s as easy as picking up the camera, shooting some footage, bringing it into the computer and hitting the “Make Magic” button. Or, “I have Photoshop and a ton of special effects…I can create a print ad with the touch of a few buttons.” And it’s easy to think that way. A 30 second ad goes by quick…it’s just a series of shots with music and some graphics at the end…shouldn’t be that hard to create, right? What is not always considered is all the preproduction, planning, the research, the orchestration, scheduling, coordination, content generation, word smithing, location(s) scouting, talent scouting, even wardrobe selections… the “blueprint” creation that went into that fleeting :30 seconds or :60 seconds for radio or a well designed and implemented print piece.
“We Blog Idaho” is an extension of Peppershock Media Productions. It is a culmination of businesses we help promote, the organizations and events we’re involved in as well as fun info about new and traditional media, technology, advertising, etc. We feature a different business every month with an article, interview clips, images and podcast audio available for download. Be sure to check the events calendar; we’ll be posting a variety of newsworthy, business-related, and charitable events. Our goal is to create a community of readers and connect people together.
Opportunities are available for both content production and advertising. Introductory rates are available! Contact us to find out more!
Go Smart Women!
2008 Zion’s Bank Smart Women’s Grant
Peppershock was recently awarded the 2008 Smart Women’s Grant by Zion’s Bank. The grant is intended to go specifically to a female CEO or Executive Director for philanthropic purposes. Peppershock is working side by side with the Nampa Family Justice Center, a non-profit organization that helps victims of domestic violence. The $3,000 dollar grant will be matched by Peppershock to produce a much needed Cause Video and a Public Service Announcement. Go Smart Women!
Recently our brave producers (Mark and Drew) went on a most excellent adventure- Awesome Adventure that is. Awesome Adventures provides invigorating excursions to adrenaline junkie’s across the world. Mark and Drew were able to shoot some promotional footage for this “Awesome” Company while enjoying our beautiful Idaho scenery and the great outdoors.
What do oddities such as a bubble pipe, pirate hat, and beer bong have in common? No, these are not objects found in your junk drawer, but props found in the new music video, “New Year’s Day.” As an entertaining side project, Peppershock filmed a music video for a local band known as “Sprockets”. This fine group enlists the talent of three male band members who have won numerous contests and most recent, KISS FM’s “Battle of the Bands”. The music video released on New Years Eve and is sure to become a national phenomenon.
Peppershock “Speaking Business”
Peppershock Media Productions will be featured on Zion’s Bank “Speaking on Business” radio segments all across Idaho! For local listening tune into KBOI on Thursday, February 26, between 7-8 a.m. and 5-6 p.m.
IMP LuncheonWhen: Wednesday, January 21
Time: 11am – 1pm
Where: Sun Ray Café, 1602 N 13th Street, Boise
Who: Listen to local celebrity and former Apprentice star, Troy McClain speak on his involvement with the Special Olympics 2009 as well as ways that you can be involved!
What: Happy Hour at Cool Hand Luke’s
When: Friday, January 23rd
Where: 622 W. Idaho, Boise
Drink Specials: $1 off all drinks, Complimentary appetizers, $5 Luke’s bucks for all members that eat dinner that night.
Click here to register