:: Serving up high quality digital spice ::
Is Your Business Becoming Invisible?
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
– Stuart Henderson Britt, advertising consultant
2009 has been a rough year financially for businesses big and small. Budgets have been cut and for a lot of businesses this cut lies in advertising. This is not only a misguided attempt to save money; it may just cost you. Decreasing your advertising when money is tight also decreases your brand awareness in consumer’s minds. After a period of not advertising, the consumers will forget about your services or product. It will be like your business never existed at all. Peppershock has packed some great ideas into this newsletter that will help your business avoid slipping into obscurity. Allow us to give you the advantage over the rest.
Peppershock’s Newest Staff Member
Tanya recently graduated from Stevens-Henager College in Boise with her Associate Degree in Graphic Arts. Tanya’s love for panting, drawing, and designing combined with her years of administrative experience is a great asset to Peppershock and our clients. Tanya was brought in as an Executive Assistant, for Peppershock CEO, Rhea Allen.
Tanya grew up in Caldwell, Idaho on a family farm, caring for animals and helping with the crops, now she lives in Kuna with her husband Matt. For fun they enjoy camping, fishing, and spending time with their dogs.
Alex Smith, CEO of KidCheck
“I’m really impressed with the quality of work that Peppershock has done for us. They really helped us exemplify the exact look we were looking for as well as collect our customer testimonials. They had to work with a lot of people under some pretty good pressure and work within our scripts and deadlines. Peppershock did a great job with grace and style! I am really really impressed with their professionalism and the quality of the end product.”
Spicin’ Up Business Communications: Peppershock Copywriting Services
Written by Craig Hilpert
I had just recently started working with Peppershock again in support of the [new copywriting service] when, one night at home, I decided to sit down and read Agatha Christie’s The Seven Dials Mystery. This particular print of The Seven Dials Mystery was from the early ‘70’s, riddled with spelling errors and quite poorly punctuated- the periodic errors nearly ruined my entire reading experience. It seemed incredible to me that such commonplace errors could so thoroughly ruin on otherwise great mystery. And this was how the importance of our new service was made sharply and suddenly relevant.
Although poor copywriting is a nagging problem for a novel, it is certain doom for a business document: whether addressing a prospective or current client, a dear constituent, or a business peer, you can’t communicate your information while your reader becomes distracted by misspelled words and strange sentences. For this reason, spelling, grammar, and punctuation errors are the most common but most critical problems. Even, or perhaps especially in the rush-rush world of business, one must find the time, or the reliable copywriter, to make sure that every written word you put before your clients eyes must be absolutely flawless.
Identifying and fixing errors like these are the first and most basic task of a good copywriter, but the duty of the copywriter goes beyond merely correct syntax. The impact of the written word depends on finesse and style of the writer, an axiom exceptionally true in the business world where jargon and sterile language run rampant. Whether you’re delivering bad news, submitting a proposal for a new project, or addressing changes to your business model, the information becomes more palatable to the reader if it carries the voice of it’s author. A consistent and unified voice, diction, and style contribute to highly-effective communication and mutual confidence between the businessperson and the client.
Working in the capacity of a Peppershock copywriter I look forward to the challenge of fusing the finesse and intrigue of a creative writer with the implacable precision of the technical writer to produce uniquely vibrant, organically memorable business missives.
What would your newsletters, blogs, and articles look like after the Peppershock touch? Contact us to find out!
Peppershock Service Fliers
Click here to learn more about our Peppershock Loyalist Program.
:: Marketing Gem of the Month ::
Our Holiday Card Solution
Tired of the hassle each holiday season just to produce the same Holiday card every year?
Save the money of purchasing piles of envelopes, cards, and stamps; save the time of signing, packaging, and mailing hundreds of cards; save yourself the stress of it all and surprise your customers with a unique card they’ve never seen before.
This year Peppershock has a stylish solution for you. We’re offering to save you time and money, by providing you with one of technology’s most current trends; an animated holiday card.
Our customized animated cards provide an innovative way for your business to show clients and customers your sincere appreciation for them. Cards can be effortlessly emailed to customers with a few clicks.
How your customers receive your card can be analyzed so you know how well they were received, and best of all, they can be forwarded so your customers increase word of mouth about your company by simply enjoying your Holiday card.
Help your business give a fashionable gift this holiday season with Peppershock’s customized animated cards.
Click Here to View Last Year’s Holiday Card
“We Blog Idaho” is an extension of Peppershock Media Productions. It is a culmination of businesses we help promote, the organizations and events we’re involved in as well as fun info about new and traditional media, technology, advertising, etc. We feature a different business every month with an article, interview clips, images and podcast audio available for download. Be sure to check the events calendar; we’ll be posting a variety of newsworthy, business-related, and charitable events. Our goal is to create a community of readers and connect people together.
Opportunities are available for both content production and advertising. Introductory rates are available! Contact us to find out more!
Boise Chamber Event
When: September 25, 7:30 am – 9:00 am
Effective Online Marketing: An Affordable Option
Speaker: Rhea Allen, Peppershock Media
Difficult economic times demand smart marketing decisions. Online advertising spending is increasing but consumers continue to move online faster than advertisers. Different avenues in online marketing can help any business increase their customer base. In this presentation attendees will learn how to utilize online marketing for any type of business.
For the third year in a year, Peppershock is pleased to announce we have been nominated for the Better Business Bureau’s Integrity Counts Award. The award recognizes companies that display integrity in action within their business. As a result of the nomination, the Better Business Bureau will acknowledge Peppershock in their monthly newsletter as well as on the BBB’s website. This is quite an honor and is Peppershock’s fourth nomination for the award, after having been nominated in 2005 and 2007, and 2008.
Idaho Center for Assistive Technology
Where: Lakeview Golf Club, Meridian
When: Sunday August 23rd
Breakfast starts @ 7:30AM
Shotgun start @ 8:30AM
Please be our guest along with our generous sponsors for a fantastic day of Sun, Fun and Golf. On August 23rd, 2009, at the Lakeview Golf Club, the ICAT will host our first annual golf tournament to start a fund to buy assistive technology items for people in need and that cannot afford them.
This best ball tournament will be fun for all and filled with area professionals and people that want to have a serious impact in their community. The ICAT is a nonprofit that serves the entire state of Idaho, your donation dollars will stay here in Idaho!
We are still looking for sponsors and donors for our giveaways and prizes. If you would like to play, please contact the Idaho Center for Assistive Technology at 208-377-8070.
Patriot Appreciation Golf Tournament
Please join us for the 1st Annual Patriot Appreciation Golf Tournament to benefit the ESGR on September 18, 2009 at Ridgecrest Country Club in Nampa.
Come show your appreciation to our employers and military personnel. Many of our employers demonstrate their unselfish dedication to our communities by supporting our local guardsmen and reservists. We at ESGR wish to say thank you to them as well as the many sponsors that have contributed to make this golf tournament a reality. We will have a great day of golf at the beautiful Ridgecrest Golf Course in Nampa, ID (www.ridgecrestgolf.com). The event will include a 4-person Shot-Gun Start, lunch and awards and raffle prizes at the reception following the golf.
Special Offer: Included with your online registration is a 1-year subscription to Golf Digest (a $10 value).Register now and remember to invite your friends to play. Just click on “Tell a Friend” and you can send them a link to this site automatically. Thank you for your support.
Boise, ID 83709
Fees: Individuals $75
When: September 10, 5:30 pm – 7:30 pm
Where: WaterCooler, 14th and Idaho, Boise, ID 83702 (map)
Kickstand is always the 2nd Thursday of the month at 5:30pm. For more information please visit: http://www.kickstand.org
BYP Wine Tour
When: Saturday, Aug 22, 2009
Where: 250 S 5th St # 300, Boise, ID (map)
BYP Wine Tour – 2009 9:30 AM TO 5:30 PM
Come join your fellow yp’s for the third annual tour of 6 local wineries on Saturday August 22nd. We’ll meet in the Boise Metro Chamber’s parking lot (250 S. 5th St.) in downtown Boise at 9:30am and board a bus at 10 am. Our first stop will be the wine cooperative, Cinder, Syringa, and Vale. Then we will head off to the wine country along the Snake River. We’ll meet the vintners, get a tour, and do tasting at each winery. The bus will be back in Boise around 5:30. Crackers and water will be provided on the bus. Bring your own lunch and please drink responsibly. Cost: BYP Members Only: $30 Click Here to Register!
Peppershock provides:creative/marketing/advertising services for Idaho & the entire Northwest.
Peppershock was nominated for:
:: The Better Business Bureau “Integrity Counts” Award in 2005, 2007,2008 and 2009
:: The Boise Metro Chamber of Commerce “Small Business of the Year” in 2007 and 2008
:: Peppershock has also received the !nspire
:: The Telly Award 2006!
Contact our office for a complimentary consultation to discuss your next project. We offer HD video production, interactive media, web design, graphic design and advertising services.
Peppershock Media Productions, LLC is located in Nampa, the heart of the Treasure Valley, near Boise, Idaho. Peppershock has been locally owned & operated since 2003.
Peppershock Media Productions, LLC… serving up high quality digital spice!
:: 208.461.5070 ::