June 8, 2010
Contact: Rhea Allen
PEPPERSHOCK MEDIA WINS TELLY AWARD FOR IDAHO DEPARTMENT OF EDUCATION “I USE IT EVERYDAY” TELEVISION CAMPAIGN
Peppershock Media, a full-service advertising agency located in Nampa, Idaho has won a national-level Bronze Telly Award for excellence in television/cable advertising for its “Math Matters” television campaign. The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.
The spots were created after the Idaho State Department of Education approached them about creating a communication piece to promote awareness about the Idaho Math Initiative and the importance of math in many common Idaho jobs.
“Through these public service announcements, we were able to highlight the importance of mathematics education and the critical role the Idaho Math Initiative will play in better preparing Idaho students for the 21st century,” said Superintendent of Public Instruction Tom Luna.
The spots feature 10 real Idahoans at their jobs, and how they “use it [math] everyday” in each occupation. The spots were broadcast on television, the Internet and in movie theatres across the State.
Peppershock also received a first place award in May 2009 from the Idaho Press Club for the campaign.