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Social Media: Business Success Gone Viral

By October 12, 2010April 13th, 2015news


Read this article to learn how current social media trends just scratch the surface of what is possible in business and event promotion. “The Future of Event Planning and Social Media”.

“…understand the value of social media and realize that they are only bound by their imaginations when it comes to using it.” –Gist

The use of social media to market and create an immediate connection with your audience is the key to the future of event and business promotion. Peppershock experienced success using social media to promote the Canyon County Fair and Festival. Specific events received exposure prior to the Fair through social media including; concerts, carnival, exhibits and more. Residents of Canyon County and surrounding areas were invited to participate by answering trivia on Facebook and responding to fun polls. Twitter was implemented during the Fair with on-site digital signage to promote and inform visitors of upcoming events each day. With the integration of social media, the Canyon County Fair campaign resulted in a record-breaking year of attendance at 45, 686, which was a 15% increase from 2009. The Fair’s Facebook page grew from having 23 fans to 1,141 in only four months. The utilization of social media played an important role in the success of the 2010 Canyon County Fair & Festival.

Contact Peppershock Media to find out how you can use social media to exceed the goals and successes of your business or your next big event.


Driven by her dedication for outstanding creative development, idea generation and implementation, Angie empowers our clients and her staff with her amazing aptitude for strategic thinking and graphic design. Having worked as an art director on major campaigns for the health care industry, high-tech clientele, and non-profit awareness campaigns, there is very little that Angie is not capable of handling within her domain of creative design. Angie possesses an eagle eye for detail and is remarkably well organized.