The 2010 Canyon County Fair and Festival Campaign placed in several categories at the 2010 International Association of Fairs and Expositions Hall of Honor Communications Awards ceremony. Out of 188 fair entrants in Division 1, Canyon County Fair placed in the following categories:
- Promotional Advertising – Single Outdoor,
- Printed Promotional Material – Brochure/Flyer,
- Newsletter (External) – E-mail/Web, 2nd Place
- Best Use of Social Media, 3rd Place
- Integrated Publicity Case Study, 3rd Place
- Promotion Event, 3rd Place
In 2010, Peppershock Media became the agency for The Fair, providing all media, marketing & creative production services. Having joined the team late in the process, Peppershock was still able to help The Fair increase attendance by nearly 15%, a record breaking year. It was the first year Peppershock was involved and they continue their efforts with high expectations for the 2011 Canyon County Fair. Click here to view the Wrap Up Report.
“We are honored & very pleased with the results of our work. Not only did we place in several categories, but we helped to increase overall attendance by nearly 15% and had a record breaking Saturday attendance. This was all accomplished with a reduced time frame, as we were awarded the county contract late in the process. This year we have a full year to plan & prepare and have great expectations for the 2011 Canyon County Fair & Fest.”
-Rhea Allen, President/CEO, Peppershock Media
To become a Canyon County Fair sponsor or for more info contact Rhea Allen 208-461-5070.