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President’s Letter February 2015

By February 16, 2015January 20th, 2020blog

“The key is not to prioritize what’s on your schedule, but to schedule your priorities”

–Stephen R. Covey

Love is in the air… or maybe that’s the smell of all the leftover chocolate hearts on sale. 2015 has been exciting and challenging so far, although it’s only been a little over a month so much as happened! Let me share with you how Peppershock is doing.

I’ll start off with some super exciting news, “Idaho Wine, From Bud to Taste Bud” our feature length documentary film has been accepted into the Sun Valley Film Festival! The exciting story of Idaho’s many vineyards and wineries and their passion for the land and their work will world premiere during the 5 day event in March. 

Also joining the programming roster at the Sun Valley Film Festival will be “Girl from God’s Country,” directed by the award winning Karen Day. It’s a great film with an inspiring story that Peppershock is proud to have helped executive produce and edit. So now you have two great reasons not to miss the 2015 Sun Valley Film Festival, for more info and movie schedules click here.

Another fun and exciting thing that just happened; Peppershock Media has been nominated for the inaugural 2015 Idaho Media Professionals Awards!  The work we’ve done for 3 Horse Ranch Winery is one of three finalists in the marketing category. Watch the video we produced here:

Are you wondering how you can measure your marketing efforts? Tired of having to reason with money pinchers about budget? Let me show you a better way! Check out my webinar on “13 Marketing ROI Metrics to Keep the CFO from Being Your Nemesis.” Tune in April 9th, and visit for other upcoming events and webinars.

Speaking of upcoming events, Peppershock Media will be at the big Buy Idaho Capitol Trade Show this Wednesday from 8am-5pm in the Rotunda at the Capitol Building.  Admission to the public is free.

And then we are also hosting the next Buy Idaho “Networkshop” at our studio on the last monday of this month, February 23rd from 5:30-6:30pm. We hope to see you at both events!

With the hint of spring also comes one of the most dreaded seasons of the year, tax season! But here’s a tidbit, if you’re looking for some help with your taxes turn to the people we trust the most, Nichols Accounting. They’re always ready to lend a helping hand with a smile, get some more info here

All this talk about wine and sun is getting me excited for springtime. And with the sun shining bright as of lately it seems we’ve finally gotten over the frigid inversion. Like the changing weather, Peppershock Media has also gone through some recent changes. Alex Rhodes, our Graphic Designer, Photographer, and in house juke box (seriously going to miss the outbursts of random singing and jammin’) is moving on, and although we’re sad to see him go we’re also very excited for what the future holds for him. He’s come a long way since he first interned with us over 3 years ago and moved from Intern to Jr. Designer to Graphic Designer.  You’re a very talent young man and it was a pleasure to work with you! Stay in touch. That said, we have an opening for the graphic design position:

As always we appreciate your business! We are powered by referrals and the biggest compliment you could ever give us is to recommend our services to others!

Many thanks,



Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.

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