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President’s Letter March 2016

By February 23, 2016 March 10th, 2016 news

Rhea Allen, Founder|CEO “If we did all the things we are capable of doing, we would literally astonish ourselves.”
– Thomas Edison
 

Our March started off with a bang as Peppershock took the cake and was awarded first-place for our documentary Idaho Wine: From Bud To Taste Bud. Peppershock was also singled out for photography and title design work in the same piece. The event was judged by our fellow peers outside of Idaho, program selectors for film festivals across the country. Host Lance Thompson explained to the crowd of about 50 media professionals, “We wanted to make sure there were no local biases, so we enlisted the help of industry experts around the country to help with the judging, and they were impressed with your work.”

We had some very tough but welcomed contenders. Another film finalist in the documentary category was “Girl from God’s Country” by the lovely and talented Ms. Karen Day. Her documentary used archival material to look at pioneering silent filmmaker Nell shipman. A very worthy film to watch and one that Peppershock was proud to help edit and support!

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The events of 2016 continue to roll in as spring approaches. Join me for my free webinar, Creating Impactful Videos and Pictures for Idaho Gives 2016. Videos and pictures are so important in telling the story of an organization, but how are they created? The session will be armed with useful tips on how to most effectively use video and photos to tell your organization’s story for Idaho Gives 2016! The event is Wednesday, March 23rd, from 12 noon – 1:00 pm MT / 11:00 am – 12:00 noon PT. Beginner – Intermediate Idaho Gives Participants. Maximum number of attendees: 100 (register here).

I had fun presenting with Natalie Hurst from KBOI-TV and other fantastic speakers at the Unite Networking “Meet the Media Mixer Unite Networking “Meet the Media Mixer” at the Powerhouse Event Center.  Over $20k in advertising packages were given away, ranging from $100 to $5000 in value!

United Networking "Meet the Media" Feb 2016

 

United Networking "Meet the Media," Rhea Allen and Natalie Hurst, KBOI-TV

As always, changes are happening at Peppershock, as well. I am excited to begin offering my services as a CMO + Crew For Hire! Now, for the first time you can hire Peppershock as your outsourced marketing department. Get real results without compromising your vision, plus watch as we track your ROI.

What you get from CMO+Crew For Hire:

  • Marketing strategy 
  • Traditional Advertising
  • Online Advertising
  • Public Relations
  • Social Media Management
  • Website
  • Video
Get More Info

Developing a clear vision and strategy is crucial for helping people understand the excellent service or product that you offer. We are happy to be helping several new clients do just that. As always, we aim to support the community, which is why we are particularly thrilled to be helping the Nampa School District. After a financial crisis a few years ago, they have decided to hire us to look into the public perception of the district and help them rebrand and refresh their image. We are pleased to offer our services for this community project at less than half the rate of most agencies as a community partner.

Speaking of school, we are also teaming up with Idaho Professional-Technical Education to effectively communicate their new badge system, SkillStack. Much like online games, SkillStack will reward badges based on skill levels achieved. In schools, it will track students’ learning outcomes as industry-relevant badges and encourage them to take their skills to the next level. SkillStack will also be a tool that transfers to the workplace. Individuals will be able to create a badge portfolio and employers will be able to use those badges to search for candidates when recruiting.

And lastly, take Edison’s advice and astonish yourself this month by doing all those things you are capable of!

–Rhea Allen

Drew Allen

About Drew Allen

As co-owner and Creative Director, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As Creative Director, he orchestrates our team and assures our high quality standards.

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