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Marketing Expedition Podcast | Episode 3: 5 Essential Marketing Videos Your Company Needs

By December 3, 2017March 14th, 2018Marketing Expedition Podcast


Web video content will dominate the internet in the years to come. According to a study by Cisco, it is estimated that by 2019 roughly 80% of the world’s web traffic will be video. With so much video floating around the web, how will you ensure that the right people are seeing YOUR video? Or more importantly, do you even have web video for your business yet?

Listen as Drew and Rhea Allen of Peppershock Media discuss 5 essential videos you need for marketing your business. They give examples of well produced videos and share tips & tricks for getting an ROI from your business marketing videos.



Podcast Notes:

  • Importance of marketing videos 1:00
  • The ideal length of video and why. 2:26
  • The benefits of having video on a website. 3:48
  • Video 1: Company bio. 5:00
  • Video 2: Product or service demonstration. 7:07
  • Video 3: Regular updates. 10:15
  • Video 4: Customer testimonials 14:45
  • Video 5: Branding promotions. 17:45
  • Yeti Coolers, experts in using video and tugging heartstrings. 17:50
  • Dove campaign, branding through video. 20:52
  • Not a video expert? Don’t worry, we can help. 23:03

Yeti – 180 Out 
Dove – You’re more beautiful than you think

Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud. To make sure you don’t miss out on an episode subscribe here!

Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.

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