Web video content will dominate the internet in the years to come. According to a study by Cisco, it is estimated that by 2019 roughly 80% of the world’s web traffic will be video. With so much video floating around the web, how will you ensure that the right people are seeing YOUR video? Or more importantly, do you even have web video for your business yet?
Listen as Drew and Rhea Allen of Peppershock Media discuss 5 essential videos you need for marketing your business. They give examples of well produced videos and share tips & tricks for getting an ROI from your business marketing videos.
- Importance of marketing videos 1:00
- The ideal length of video and why. 2:26
- The benefits of having video on a website. 3:48
- Video 1: Company bio. 5:00
- Video 2: Product or service demonstration. 7:07
- Video 3: Regular updates. 10:15
- Video 4: Customer testimonials 14:45
- Video 5: Branding promotions. 17:45
- Yeti Coolers, experts in using video and tugging heartstrings. 17:50
- Dove campaign, branding through video. 20:52
- Not a video expert? Don’t worry, we can help. 23:03
Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud. To make sure you don’t miss out on an episode subscribe here!