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Marketing Expedition Podcast | Episode 4: 7 Reasons You Need a Marketing Review

By January 3, 2018January 17th, 2020Marketing Expedition Podcast


Are you optimizing your marketing strategy and maximizing your return on marketing investments? What steps are you taking to safeguard against costly mistakes? Do you know your strengths and weaknesses? When’s the last time you had a marketing review conducted? Learn why having a marketing review might be the best thing you can do for your brand and your bottom line.
Listen as Drew and Rhea Allen of Peppershock Media discuss 7 reasons why you need a marketing review. They break down what exactly a review looks like and what you’ll gain by taking a closer look at your company’s past, present, and future.


Podcast Notes:

  • What is a marketing review and what’s the point? 1:05
  • The 7 Reasons 2:45
  • 1 – Optimization 3:00
    • Investigating internal factors 5:23
    • Setting S.M.A.R.T.E.R. Goals 6:42
    • Researching external factors 8:50
  • 2 – Testing 8:48
  • 3 – Accountability 11:10
  • 4 – Benefits 13:00
  • 5 – Opportunities 14:54
  • 6 – Targets 15:52
  • 7 – Enhance 19:04
  • Special offer for podcast listeners 20:48

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Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud. To make sure you don’t miss out on an episode subscribe here!

Drew Allen

As co-owner and Chief Operations Officer, Drew has many duties. Drew shoots, edits and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media and service-oriented personality. As COO, he orchestrates our team and assures our high quality standards. Read more about Drew.

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