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Marketing Needs Assessment – Rhea Allen | Marketing Expedition Podcast – Episode 11

Rhea Allen, Peppershock Media

Listen as Rhea Allen CEO of Peppershock Media talks about what a Marketing Needs Assessment is and why you need one. Take a listen!

Podcast notes:
• What is a Marketing Needs Assessment? – 1:29
• All entities including Non-Profits need an assessment – 2:23
• Needs assessment process – 3:27
• Examples of what a marketing needs assessment can uncover – 5:10
• SWOT analysis -6:24
• Surveys, Interviews, and Focus Groups- 6:36
• Data Interpretation – 7:20
• Summarized analysis of our findings- 7:45
• The importance of a third party analysis – 8:20
• Example of how to use the data to provide opportunities – 8:48
• Identifying your strengths and weakness to help set your goals – 10:18
• Identify your primary target audience through an Empathy Map – 11:00
• Top of mind awareness – 12:15
• Surveying your current customers and use them as examples– 13:21
• Bleach analogy – 14:24
• Identify your objectives – 15:43
• Tactics for reaching your audience – 16:02
• Setting the stage for customer acquisition costs/lifetime value – 16:41
• Is your strategy working or do you need a course correction? – 16:54
• Marketing automation and tracking – 17:35
• Helping you think through your strategy and tactics – 18:34
• Implementation process, how we can help – 19:55
• Prioritizing 21:12
• Other resources – 22:35

Like what you hear but need more information? Meet with Rhea Allen for a 20 minute discovery call: https://meetme.so/PeppershockMedia

Links:

Schedule your Marketing Audit today!: https://www.peppershock.com/audit/
Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/
Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/

Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud or iTunes. To make sure you don’t miss out on an episode subscribe here!

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Melissa

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