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Appraising Your Business | Marketing Expedition Podcast – Episode 15

By February 18, 2019August 30th, 2019Marketing, Marketing Expedition Podcast

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen!

Podcast notes:

  • How Valtrend got started – 1:05
  • What goes into valuing a business? – 1:45
  • ESOP – 3:22
  • Litigation support – 3:56
  • Understanding the value of a company – 5:15
  • Steps to take to increase value of company – 6:08
  • Recurring Revenue – 7:53
  • Marketing perspective (selling a company) – 8:26
  • Ownership of business building, risky? – 11:06
  • Process of company evaluation – 13:01
  • Privately owned businesses vs. publicly owned businesses – 15:21
  • Mergers and acquisitions -17:19
  • Exiting strategies -18:47
  • What makes a company valuable – 20:12
  • Culture value – 22:38
  • Examples of evaluations – 23:31
  • Recommendations – 25:15
  • Contact – 26:10



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Natalie Blodgett

Natalie uses her artistic and analytic abilities to concoct fun with a heavy dose of purpose and function. She stays up-to-date on the latest technologies, combining them with traditional processes for customized, effective design with a clear focus on the end user.

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