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Marketing Consulting | Marketing Expedition Podcast – Episode 17

By March 27, 2019August 30th, 2019Marketing, Marketing Expedition Podcast

Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses on their local advertising campaigns. Take a listen!

Podcast notes:

  • About Leslie Brown – 00:32
  • Why does radio work? – 1:28
  • Radio research – 2:36
  • High rate of return-4 keys of advertising – 3:09
  • Consistency – 6:01
  • Consistent and concise- 8:34
  • Media in different ways – 10:15
  • Call to action examples – 10:49
  • How to be more creative – 12:43
  • Jingle – 14:43
  • Successful Campaigns – 15:34
  • Words of wisdom -24:26
  • Tell us what you want – 26:15



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Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud or iTunes. To make sure you don’t miss out on an episode subscribe here!


Natalie Blodgett

Natalie uses her artistic and analytic abilities to concoct fun with a heavy dose of purpose and function. She stays up-to-date on the latest technologies, combining them with traditional processes for customized, effective design with a clear focus on the end user.

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