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President’s Letter Summer 2019

By August 29, 2019September 4th, 2019blog, Food for thought, Marketing

Times, they are a-changin’

A message from Rhea Allen

It’s almost hard to believe, but summer is nearly over as we approach Labor Day Weekend. Here at Peppershock, we have so many things to be thankful for along with awesome memories to look back on with a smile.

Peppershock Annual Pow-Wow

As we near Q3 each year, we get together to discuss our goals, wins & losses, and process improvements to implement in order to best serve our clients and make Peppershock as great as ever. The central theme of our meeting was adapted from Stephen Covey’s 7 Habits of Highly Effective People,  where we prioritize our “big rocks”  that we want to focus on moving into the end of the year and beyond.

Following the in-house meetings, Peppershock Media embarked on our annual 9th PowWow retreat. Staff, family, and dogs alike gathered together at Sheep Trail Campground, just miles away from Stanley, Idaho in the shadow of the magnificent Sawtooth Mountains. We may not have had the best weather in the world, but great company and hearty food supplied by the one and only Drew Allen kept us warm during the wet and thunderous nights. We had a “hail” of a time!

Is it time for school already?!

Continuing on the theme of time flying by, I am reminded just how precious my family is to me! My oldest son, Emerson, is now a FRESHMAN in high school, playing football at Nampa High School while attending Idaho Arts Charter School through dual enrollment. He just celebrated his 14th birthday and will be taking Drivers Ed in January. My youngest son, Kaden, started 6th grade and will be taking on the big, bad world of middle school and is playing Nampa Pal football. I can’t believe how grown-up my once “little boys” have become and look forward to what this year has to offer them.

Peppershock Podcast 
“Q & A with Genny Heika”

In this latest podcast episode, returning guest Genny Heika and I discuss a variety of topics including Work/Life Balance, growing a business from the ground up, and making sure you not only get the right people on the bus but also that your people are on the right seats.


Marketing Expedition Facebook Group  

You can join our Marketing Expedition Group on Facebook to gain access to the latest tips, tools, inspiration, Facebook live videos, in-depth podcasts and more! Membership can provide you with the support you need to build your brand and bottom line in a fun, interactive environment.

Nampa Business Day 

I will be on a panel discussion dedicated to exploring the question, “Why Nampa?” Peppershock has become a staple amongst businesses located in downtown Nampa, and there are many reasons why this was a great choice for us and could be a great choice for your business too!  Click here to register: INSERT LINK


10th Annual Shocktoberfest!

Save the date for our annual employee, client appreciation & anniversary celebration at Peppershock Media! Costumes are highly recommended but not required. The best costume will win a prize! Plus we will have a small silent auction to raise funds for the Mentoring Network. This is definitely a can’t miss event of this fall and we look forward to seeing you all there!


Select your Peppershock Fighter!

Final Thoughts

It’s time to start planning and thinking about 2020 already!  When was the last time you have a Marketing Audit conducted? Have you ever?  Well, now is a great time to check into our Peppershock Marketing Audit process or step it up and have us perform a complete Marketing Needs Assessment that will result in a 24-month Marketing Strategy and Plan that we can then help you implement. It’s never too late to ask for our expertise and guidance in helping you build your brand and your bottom line!   We love to help our clients succeed and grow.


Rhea Allen


Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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