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President’s Letter February 2020

By February 18, 2020March 6th, 2020Marketing, news

Are you ready to leap into the New Year?

A message from Rhea Allen

Rhea Allen - President, CEO Peppershock Media

Your New Year’s Resolutions have come and gone, so what’s next?

This month, we already got to experience something pretty cool. Something that only happens once every 600 years! And that was 02/02/2020. And at the end of the month, we’ll get the pleasure of adding an extra day to our month, in the form of February 29th! And if February wasn’t special enough already, what was your favorite Super Bowl Commercial? As a full-service marketing agency, one of our favorite things we love to do as a company AND as a family is to watch all the Super Bowl Commercials, and talk about our favorite ones! 

We like to ask ourselves, which ones stood out to you? What new trends or themes did you notice? Was there anything that really surprised you, or made you think about that company differently? Not only is this exercise just plain old good fun, it’s also a great way to get inspiration for our clients and their projects too! 

In other cool news, I have been honored for a second time by the Idaho Business Review, as one of 50 nominees for their Women of the Year award! Chosen out of 220 submissions, I am sure in great company. Just looking at the list of fellow nominees is exciting, and inspiring at the same time! Make sure you watch for pictures and excerpts from the event, happening March 11, 2020 at the Boise Centre. 

We had a lot of fun in January too, especially with our annual New Marketing Trends for the New Year! We had a whole room full of participants from every industry and type of organization, making for an impactful and energizing experience for all. Did you miss it? Make sure to catch Marketing Trends for the NEW Year, happening this November 2020!

With all this good stuff going on, what’s next on the Peppershock calendar? Make sure you reserve your spot for our in demand all-day workshop, Culture + Brand Camp, happening this May 12th at the Silverstone Amenity Center in Meridian, Idaho. This workshop is for all the tips, tricks and strategies you need to create a company culture that not only wins over your customers but your employees too! 


Finally, I hope you will consider being a part of something that is close to my heart. Join me February 27, 2020, 5:30 PM at the Warhawk Air Museum in Nampa, Idaho, for the 4th Annual Wine, Dine and Be Kind fundraiser, benefiting the students right here in our school district, who don’t know where they are going to be sleeping from day to day. Come enjoy a 1940’s themed night, complete with vintage aircraft, food prepared by the Nampa School District’s Culinary Program, and fine music performed by the Idaho Arts Charter School Electric Orchestra! It’s put on by the Rotary Club of Nampa, and generous sponsors across the valley. 

Hope to see you and serve your marketing needs soon, 

Rhea Allen

Upcoming Events

Wine Dine and Be Kind
2020 Gala

February 27, 2020 | Warhawk Air Museum

The fantastic Wine Dine and Be Kind event is back and ready for it’s 4th year of celebration! This gala is put on by the Rotary Club of Nampa to benefit local youth and education nonprofits in the Nampa area. Promoting and being a part of this wonderful event is always such a rewarding experience for Peppershock Media, not to mention a night of fun and even some prizes!


Culture + Brand Camp

May 12, 2020 | Culture + Brand Camp 2020


There’s no doubt that you want your organization to be distinctive, compelling and exceptional. Don’t we all? The truth is you can’t be if you don’t have the right tools to create this type of culture! It’s your job to take advantage of every superpower each team member brings to the table. By having a happy, healthy culture, you can create a positive brand experience for your customers or patrons that will make them come back for more!


Peppershock Podcast 
“A Conversation with Matt Dietz of the Simply Explaining Insurance Podcast”

We did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information and ways to build your brand and bottom line!


Idaho Business Review Women of the Year 2020 

Rhea Allen, CEO of Peppershock Media has been selected for a second time as one of 50 nominees for the Idaho Business Review Women of the Year for 2020! March 11th, 2020 join us at the Boise Centre for a night designed to honor women who demonstrate excellence in leadership, professional achievement, community involvement and mentorship! 


Marketing Audit

Our Marketing Audit includes a launch session with your team! This session will help you gather information and assess your current marketing plan to identify opportunities for improvement. You’ll walk away with recommendations to improve your marketing results.


Have you voted yet? Idaho Business Review Reader Rankings

Let your voice be heard, and make your opinion count! Vote for your best-of in every category, and remember to vote for Peppershock (of course!) 


Marketing Expedition Facebook Group  

You can join our Marketing Expedition Group on Facebook to gain access to the latest tips, tools, inspiration, Facebook live videos, in-depth podcasts and more! Membership can provide you with the support you need to build your brand and bottom line in a fun, interactive environment.

Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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