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President’s Letter May 2020

By April 30, 2020August 13th, 2020Uncategorized

It’s May!

A message from Rhea Allen

The last couple of months (yes, it feels like longer) have been very hard on almost all of us, and my household is not immune! We’ve had to learn new routines, take on new responsibilities, and embrace all the opportunities that this has provided us with to practice patience, grace, and flexibility! 

Running a business, parenting, and homeschooling all under one roof is challenging to say the least, but there’s definitely a light at the end of this tunnel (and no, it’s not a train)!

With that said, there’s still plenty of things to look forward to, and plenty of exciting things happening here at Peppershock Media, and so make sure that you check them all out, and first and foremost, let me know if there’s anything I can do to help you, your family, and your business not only survive but thrive! 

Culture + Brand Camp is going virtual! Make sure that you register you and your team for our annual workshop, featuring experts and game-changers as they lead us through what makes a great company culture, and how to develop and enhance your brand! 

This year we’re featuring one-of-a-kind giveaways, take-aways, and a virtual social hour that will get people talking! 

We’ll “see” you there!

Register here! 

Join us May 9th, 2020 to Shift Your Spending – Buy local!
Buy Idaho, Inc. invites the community to participate in Buy Idaho Day 2020, by purchasing from local establishments on-line, over the phone, curbside, or delivery. Here are some ways you can support your Idaho businesses:

  • Purchase a gift card
  • Purchase curbside or delivery from your favorite restaurant
  • Shop your local farmer’s market
  • Make a donation to your favorite business

Become a Buy Idaho Local Leader at and receive a sticker to show your support of Idaho’s small business community.

Make sure you join us Friday, May 15th at 10:00 AM for The Marketing Expedition Virtual Meetup! Make new friends, new connections, and discover new tips, tricks and ideas to keep your business going, and grow your brand. 

Join us!

In lieu of the scheduled appearance at the NAB Conference in Las Vegas this year I will be speaking online at this live, interactive training event to take place May 17 – 19, 2020! 

Post|Production World Online is a virtual conference featuring 100+ sessions on production, post-production, new media, business strategies for creatives during COVID-19 times and vendor-branded topics.

Read more here

How to Avoid Bankruptcy and Thrive in Business During the Covid-19 Recession

Learn more here. 

Peppershock Podcast 
“Privacy, Cybersecurity and Protecting your Brand with Bradley Frazer”

Brad Frazer is a copyright, trademark, social media, Internet, privacy, and cybersecurity lawyer at the Boise law firm Hawley Troxell, Idaho’s largest law firm. His practice areas include cybersecurity, privacy, Social Media (“SoMe”), internet law, e-commerce, technology and software licensing, patent counseling, trademarks and domain names, copyright, Information Technology (“IT”), media law, computer law, trade secrets, and related transactional work and litigation.

Brad is also a published novelist.

Take a listen!


Let’s Go On An Expedition!

It might be time to ‘pivot’. But do you know how? A Marketing Audit can help you uncover what’s missing from your marketing plan, and reveal all the opportunities and areas for growth! 

Schedule your Marketing Audit today, and get your business ready to succeed!

marketing audit

Marketing Expedition Facebook Group  

You can join our Marketing Expedition Group on Facebook to gain access to the latest tips, tools, inspiration, Facebook live videos, in-depth podcasts and more! Membership can provide you with the support you need to build your brand and bottom line in a fun, interactive environment.


Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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