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President’s Letter July 2020

By July 6, 2020 July 9th, 2020 blog

Two Steps Forward, Three Steps Back.

A message from Rhea Allen

This year has been, well to say the least it’s been one for the record books. And it’s safe to say, we STILL don’t know what’s going to be happening from week to week, and even day to day! This pandemic and the resulting worry, confusion and impact on our local economy has been challenging not only for us, but for our neighbors and business community as well. 

We have been able to pivot, innovate, and find new ways to support our clients and local businesses, as much as we can, with our virtual services, webinars, The Marketing Expedition Community, and by reaching out and checking in just to see how we can help!

As the next half of this year unfolds, we will continue to take full advantage of all the opportunities that this pandemic has had to offer us, including the opportunity to practice grace, patience, perseverance, curiosity, generosity, and abundance! 

So, how are you doing; what do you need? How can we help you and your business survive in these chronically trying times? 

We’ve got lots of ways to support you, so let’s talk about it!

Rhea Allen - President, CEO Peppershock Media

Upcoming Events

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New Marketing Trends for the Next Year

With constant updates, new techniques, and algorithms changing daily, it’s hard for business owners, CEO’s and marketing managers just to keep up! So how do you know you’re staying on top of all the emerging trends that are impacting your brand, and bottom line? Join us on October 27th, 2020, for our annual New Marketing Trends for the Next Year Workshop, where we will be exploring and sharing our tips, tricks, and insights for 2020-2021 and beyond!

Reserve your spot today!
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2nd Thursday Marketing Expedition Webinar

Join industry experts and Rhea Allen for our 2nd Thursday Marketing Expedition Webinar! Grab your lunch and your laptop, and get ready to gain new insights into all things marketing, including the tips, tricks, tactics, trends, and technology that you need to set your brand apart. We feature new topics each month, so register now!

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The Marketing Expedition Virtual Meetup

What is The Marketing Expedition Virtual Meetup?
A place to cultivate authentic business relationships that provide a space for mentorship, marketing ideation, shared resources, and connections needed to support and develop your brand and bottom line!

Next Meetup: June 12th, 2020 10:00 AM

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Rhea Allen Named as One of Idaho Business Review’s 2020 CEOs of Influence Honorees!

The CEO of Influence program is celebrating its 10th year by recognizing its annual honorees. Applications were reviewed by past honorees, who considered each candidate’s track record of leadership, vision, innovation, competitiveness, financial performance, and community leadership.

“The Idaho Business Review is recognizing our pivotal year of 2020 by naming 20 CEOs from around the state,” said Cindy Suffa, IBR publisher. “This year’s honorees represent a wide diversity among business sectors, and we were impressed with the incredible talent and leadership they displayed.”

A networking reception, dinner and awards event will be held in their honor from 5:30 to 9 p.m. on May 7 at the Boise Centre. The leaders will be featured in a magazine published with the Idaho Business Review on May 8. Reserve tickets now on the IBR website.

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Marketing Audit

“It’s time to Pivot.” But how, and exactly where should you pivot to? It’s time for a marketing audit! 

When you go through the marketing audit process with Peppershock Media, you’ll get an unbiased, professional assessment of your current marketing tactics, and leave with professional recommendations and a plan of action to pivot in the right direction, and start getting a return on your marketing investment!

Schedule your marketing audit today!

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Join The Marketing Expedition Community

We’re proud to announce that we’ve launched an exciting new benefit for our members, which includes exclusive podcasts, articles, and links, as well as webinars, downloadable content and more, all designed to help you boost your brand and bottom line, on any budget!


Content Writing vs. Copywriting: What’s the Difference?

Who needs words anymore? 

In a world gone digital, it may seem that the written word is losing more and more ground (or bandwidth), each and every day as imagery, graphics and video continue to gain prominence. Social Media, TV, YouTube, Websites, Blogs, Podcasts, Pop-Up ads, Video Games and more are all replete with images, graphics, animation, motion, and video. This might make it feel like the fine art of nestling letters together to make words is going the way of the fax machine.

But did you know that the fax machine is alive and well?

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About Rhea

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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