Skip to main content

President’s Letter August 2020

By August 10, 2020November 19th, 2020blog
Rhea Allen - President, CEO Peppershock Media

What can you Expect? Let’s Find Out!

A message from Rhea Allen

As expected, nothing is turning out just quite like you expected, and that’s the good news! 

I hear a lot of “last year….” statements being made, and the comparisons are just going to keep on coming, but welcome to August, or as we like to call it,  month 94, week 396, and day 3,009 of the year 2020! It’s amazing how fast, and slow time can simultaneously fly, giving us the time and perspective we need to count our blessings, calculate our wins, and continue adjusting our sails.

So I’d love to share some wins and some great opportunities coming up!

Nothing beats moving in a pandemic, but we are well on our way to (finally) getting moved into our new (old) house and settling into a routine. Our annual company retreat (or Powow) was a great success, albeit it a bit different due to COVID-19. One of our staff members even mentioned that in some ways it was better than past retreats, due to all it’s “not like it was last year” attributes. I was honored as one of the Idaho Business Review’s CEO’s of Influence last month, and Peppershock continues to expand and innovate in ways that we might not ever had to before, due to this pandemic. 

We were also blessed with the opportunity to honor the life of Dick Symms, by live-streaming his services, so that his friends and family could safely attend. We are so grateful to Mobility Help Desk for providing us with a Cradlepoint mobile router; it would not have been possible without it! We may be socially distanced, but with the right perspective, we don’t have to be socially disconnected. 

Perspective is a powerful thing, and when you are looking for opportunities, your perspective inevitably changes. 

The funny thing about life is that it just goes on, laughs, joys and fumbles and all, so what great opportunities:

I am excited to be launching my very first Masterclass this month, and can’t wait to see what some of the best minds can do when they’re working together! I’m blessed to be able to go on this journey with 10 motivated business leaders, and look forward to sharing the results with you all! 

New Marketing Trends for the NEXT Year is coming October 27th, 2020 to help you and your team start 2021 off with a marketing strategy that will defy the odds, and keep your team agile, informed, and entertained. 

What’s next? Well do you want to be on a podcast with me? Our podcast is hotter than ever, and I’m so excited to be able to pick and share with even more brilliant minds. I can’t believe the quality of the company I get to keep! Submit your info today

What else can you expect? Well to be honest, the unexpected! Here’s to another month of disrupting, connecting and inspiring leaders, businesses, and communities!

Peppershock Annual PowWow

This year we celebrated our 10th annual Peppershock PowWow at the Underhill Garden! PowWow’s are for working on the business, sharing and growing as a team. We ate, we played and we came away with plans, goals and great memories!

Peppershock PowWow 2020- 033
Woman writing on white board
Peppershock PowWow 2020- 018
Peppershock PowWow 2020

Upcoming Events

The Marketing Expedition Masterclass with Astronaut teaching

The Marketing Expedition Masterclass

The Marketing Expedition Masterclass is a comprehensive, 7 week long course that is designed to provide business professionals with the structure, skills, knowledge, and mentorship needed to successfully create and complete a marketing plan for their business or organization. 

Space is limited to 10, with only one industry represented per participant, ensuring that you get the full value out of your time, mentorship, and peer to peer experience. There is still room if you are interested in signing up!

Sign Up Today
New Marketing Trends for the Next Year Graphic

New Marketing Trends for the Next Year

With constant updates, new techniques, and algorithms changing daily, it’s hard for business owners, CEO’s and marketing managers just to keep up!

So how do you know you’re staying on top of all the emerging trends that are impacting your brand, and bottom line? How are you going to get ahead of the game and be prepared to capitalize on the next big thing?

Join us on October 27th, 2020, for our annual New Marketing Trends for the Next Year Workshop, where we will be exploring and sharing our tips, tricks, and insights for 2020-2021 and beyond!

Reserve your spot today!
Join the Marketing Expedition Community Graphic

Join The Marketing Expedition Community

We’re proud to announce that we’ve launched an exciting new benefit for our members, which includes exclusive podcasts, articles, and links, as well as webinars, downloadable content and more, all designed to help you boost your brand and bottom line, on any budget!

Join Now

Marketing Audit

“It’s time to Pivot.” But how, and exactly where should you pivot to? It’s time for a marketing audit! 

When you go through the marketing audit process with Peppershock Media, you’ll get an unbiased, professional assessment of your current marketing tactics, and leave with professional recommendations and a plan of action to pivot in the right direction, and start getting a return on your marketing investment!

Schedule your marketing audit today!

Schedule Your Audit

Marketing Expedition Podcast
Latest Episodes

All Things Marketing with John Wall of Marketing Over Coffee Podcast| Marketing Expedition Podcast – Episode 39

We are excited to have John Wall as this week’s guest. John is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn. He’s also a partner at Trust Insights (, a marketing data science firm founded by Christopher S. Penn and Katie Robbert. He has held positions specializing in Customer Relationship Management, Marketing Automation, and sales support systems at both venture-funded and privately held businesses, working with clients such as Amazon,, Microsoft, and Oracle.

Listen Now

How to Stay Visible in Troubled Times with Jill Lublin | Marketing Expedition Podcast – Episode 40

Get ready to discuss how to stay visible in troubled times with Jill Lublin! Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 Best Selling books including “Get Noticed…Get Referrals” (McGraw Hill) and co-author of “Guerrilla Publicity” and “Networking Magic.” Her latest book, “Profit of Kindness” went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

Listen Now

Monthly Featured Client

This month’s featured client is our newest client Southwest Dental Arts!

“Our mission is to build trusting friendships with our patients and to offer customized recommendations for you the same as we would offer our own family and friends. At our comprehensive exam, and all checkup exams, we look at the function of your bite, check your mouth for any unusual lumps and spots, evaluate your teeth and gums, and look at your smile. 

We provide a comfortable and relaxed setting, with a caring and professional dental team ready to help you achieve the highest level of dental care that you desire.” We love supporting our clients so feel free to check them out here:

Southwest Dental Arts Logo

Video Production & Photography Studio Rental

Looking for studio space to rent? Check out the Peppershock Studio!

This studio space is great for photography and video production in Idaho and is just minutes away from Boise.
Whether you need simple interviews shot on the white cyc wall, a green screen production or you want an entirely different set built, Peppershock can accommodate. Our studio space is great for live streaming as well!

Learn more

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

Leave a Reply