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Marketing and Branding in Higher Education with Nikki Koontz | Marketing Expedition Podcast – Episode 41


Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU’s reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She’s been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton.

Podcast notes:

  • 00:00 – 01:38 Introduction
  • 01:38 – 05:12 Welcome Nikki Koontz
  • 05:12 – 06:13 Shakespeare Festival
  • 06:13 – 08:09 University Programs
  • 08:09 – 10:46 Campus and Student Life
  • 10:46 – 13:23 Marketing on a Daily Basis
  • 13:23 – 17:48 Marketing Goals for the University
  • 17:48 – 23:00 The Five R’s
  • 23:00 – 25:46 Keeping Students Engaged
  • 25:46 – 26:32 Marketing Classes
  • 26:32 – 28:59 Marketing – Seth Godin
  • 28:59 – 29:37 Closing Statements
  • 29:37 – 30:52 Check out


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Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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