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Building a Company Through Personal Branding with Trillitye Paullin | Marketing Expedition Podcast – Episode 46


Trillitye Paullin is the Founder and CEO of Free to Feed, a place for parents to find answers to their questions about infant food sensitivities, empowering them to continue their breastfeeding journey. Trillitye is the mother of two beautiful daughters who had severe infant food sensitivities. After processing the fact that she could hurt her children through breastfeeding, she started researching how to produce breast milk they could properly digest. It was when Trillitye discovered that many parents experience the same troubling situation that Free to Feed was born. In this episode, Trillitye shares with us her impactful story and how she built her company through personal branding.

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Podcast notes:

  • 00:00 – 06:45 Introduction
  • 06:45 – 08:34 Awards and Accomplishments
  • 08:34 – 09:20 Family Life
  • 09:20 – 10:30 How Many People Helped so Far
  • 10:30 – 13:23 Market Strategy
  • 13:23 – 20:03 Helping Moms and Success Stories
  • 20:03 – 20:54 Substitute Sundays
  • 20:54 – 25:50 Building Awareness
  • 25:50 – 26:31 Be Sure to Check Out
  • 26:31 – 33:12 Back Story
  • 33:12 – 34:55 Where Do You See Yourself in 5 Years
  • 34:55 – 36:47 Closing Statements


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Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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