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Crisis Response and Reputation Management with Bill Coletti | Marketing Expedition Podcast – Episode 49


Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm.

Podcast notes:

  • 00:00 – 02:14 Introduction
  • 02:14 – 04:58 Explaining “Kin and Kith”
  • 04:58 – 09:59 Tools that Helped Along the Way
  • 09:59 – 11:21 Crisis Response and Helping Communicators
  • 11:21 – 14:14 Exploring in the Business World
  • 14:14 – 17:01 Tools used in Business
  • 17:01 – 20: 02 Book Recommendations
  • 20:02 – 22:10 The Four P’s of Marketing
  • 22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn
  • 22:24 – 22:43 Seeing 5 Years into the Future
  • 22:43 – 24:40 Closing Statements


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Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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