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President’s Letter October 2020

By October 6, 2020November 19th, 2020Uncategorized

It really IS the best time of the year, find out why!

A message from Rhea Allen

The seasons have this funny way of moving on, regardless of COVID-19 or anything else we may or may not have planned this year. But this truly IS the best time of the year, and in case you are wondering, it has everything to do with the color ORANGE and everything cozy, bright, and beautiful! 

Did I mention orange?

All the leaves are putting on their Peppershock clothes for a few weeks, in honor of our annual client appreciation event Shocktoberfest! This year we are masking up for fun, and we invite you to participate either in person (thanks to Boise Fry for supplying some bubbles, potatoes dressed to kill, and more!) or online (Western Collective has you covered with imbibements so good, it’s scary!) Love to “see” you there, so make sure you check it out! 

Next this month? It’s New Marketing Trends for the NEXT Year, and boy we are ever looking forward to next year! And while nothing could have prepared us for 2020, we are optimistic that a little planning, prep work, fun, and networking will pay off in triplicate in 2021.

We are so blessed to have been able to get some football, hunting and camping marked off the Allen household’s list of things to enjoy this fall, because fall just isn’t fall without any of our favorite things! The frosty mornings, crisp nights, cozy outdoor gear and enjoying the great outdoors are part of the reason why we choose to live, raise our family, and operate our business here in Idaho, and we wouldn’t have it any other way! 

Why is fall fantastic for you? Whether it’s pumpkin spice, costume parties, the fall foliage or just the impending holiday season that inspires you, we are glad that we get to share so much with each other, our clients, and our community! 

Here’s to your best October yet!

Upcoming Events

Shocktoberfest 2020


Join us either virtually via Zoom or here at Peppershock for fun, food, and beverages! 

Costumes encouraged, not required
All adult humans welcome

Open House:
5PM-8PM, October 15th, 2020

Booze, eats, and treats provided by Boise Fry Co.

Located at the Peppershock Office
1215 3rd St. South Nampa, ID

Virtual Happy Hour:
6PM-7PM, October 15th, 2020
Join us for our virtual happy hour via Zoom!
Get FREE DELIVERY on your drinks from Western Collective! (limited to the Treasure Valley area)

RSVP Today!

New Marketing Trends for the Next Year

October 27, 2020
Workshop: 8:00-2:30PM

Virtually or in-person, either way, we look forward to seeing you! RSVP today.

With constant updates, new techniques, and algorithms changing daily, it’s hard for business owners, CEO’s and marketing managers just to keep up!

So how do you know you’re staying on top of all the emerging trends that are impacting your brand, and bottom line? How are you going to get ahead of the game and be prepared to capitalize on the next big thing?

Get Tickets Now

The Marketing Expedition Masterclass

The Marketing Expedition Masterclass is a comprehensive, 7-week-long-course that is designed to provide business professionals with the structure, skills, knowledge, and mentorship needed to successfully create and complete a marketing plan for their business or organization. 

Space is limited to 10, with only one industry represented per participant, ensuring that you get the full value out of your time, mentorship, and peer to peer experience.

Learn More

2nd Thursday Marketing Expedition Webinar

Join Rhea Allen and industry experts for the every 2nd Thursday Marketing Expedition Webinar! Be sure to register, grab your lunch and laptop, and watch every 2nd Thursday for relevant marketing tips, tactics, trends, and technologies to help YOU build your brand and bottom line! New topics each month!

Rhea will be diving into how to start, manage, and successfully run your Facebook Business page!

October 15th, 2020 2:00 PM Mountain Time (US and Canada)

2020 CEO of Influence | Rhea Allen | Idaho Business Review

One Tough Cookie and a Hell of a Leader!

Command and WOO…

If you’ve ever met Rhea Allen, you know these Strengths Finders strengths sum her up to a “T.”

She has a ton more strengths, don’t get me wrong, but these two in particular are what drive her and the Peppershock team forward every day.

As President & CEO of Peppershock Media, Rhea has a tough job.  Lead, inspire, innovate, keep the train on the tracks, be happy, healthy and keep it up, day after day.

Her spirit is strong.  Combine that strength with tenacity and grit and you’ve got one hell of a leader.

We’re lucky to have Rhea out there fighting the good fight for us all.

Congrats on being named one of Idaho Business Review’s CEOs of Influence.  It’s a well-deserved recognition.

Thank you for your never-ending caring.  We love and appreciate you!

Read Rhea's IBR Article

Marketing Expedition Podcast

Focusing on the Focus Project with Erik Qualman| Marketing Expedition Podcast – Episode 44

#1 Bestselling Author and Keynote Speaker Erik Qualman has performed in over 55 countries and reached 35 million people. He was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. He is the host of the popular Super U Podcast and his work has been used by the National Guard to NBCUniversal to NASA.

Listen Now

Wealth Management During COVID-19 with Stuart Enterline| Marketing Expedition Podcast – Episode 43

Stuart Enterline is a Wealth Advisor at Lefavi Wealth Management. He attended Pennsylvania State University where he earned three degrees in Finance, Accounting, and Economics, with a concentration in Statistics. Stuart holds Series 7 and Series 66 licenses and is actively engaged in researching financial markets and the economy. He is also working toward obtaining the prestigious Chartered Financial Analyst designation, one of the most difficult designations one can earn, in any industry. Stuart passed Level I and Level II on his first attempt and is currently studying for Level III. Originally from Erie, Pennsylvania Stuart is currently a resident of downtown Salt Lake City. He enjoys reading, playing sports, skiing, and sailing.

Listen Now

Ethical UnSelling with Tiji Thomas | Marketing Expedition Podcast – Episode 42

Tiji Thomas is a Client Conversion Coach and a 7-Figure Sales Expert. Tiji helps coaches and consultants get maximum results with their organic and paid marketing efforts, by showing how to get more clients from consultations and strategy calls. He has personally produced over a half-billion dollars in sales using his “UnSelling System”. He loves serving people who love to serve others, and enjoys teaching how to get more clients using his integrity-based sales approach! Tiji has been happily married for 23 years and has two amazing children.

Listen Now

Featured Client

This month’s featured client is Magic Valley Mall!

Located in the heart of Idaho on the mighty Snake River Canyon, is our featured client of the month, the Magic Valley Mall! Thanks for being such a rewarding, fun and remarkable client to work with!

Learn more about Magic Valley Mall through their case study.

Learn More

Video Production & Photography Studio Rental

Looking for studio space to rent? Check out the Peppershock Studio!

This studio space is great for photography and video production in Idaho and is just minutes away from Boise.
Whether you need simple interviews shot on the white cyc wall, a green screen production or you want an entirely different set built, Peppershock can accommodate. Our studio space is great for live streaming as well!

Learn more

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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