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President’s Letter November 2020

By November 4, 2020November 19th, 2020blog, Uncategorized
Rhea writing on white board

Why we LOVE winter and other controversial topics

A message from Rhea Allen

Although the first day of winter is still over a month away, there’s no denying that the seasons, they are a-changin’! 

This year has given us a combination of time conundrums; on the one hand, it has druuuuuuuuuug by at the rate of an unmotivated snail, and on the other hand, it has left us feeling like we blinked and it was gone! But despite all the turmoil and concerns happening on a human level this year, mother nature has paid no mind and has decided to give us beautiful fall colors and crisp, clear mornings anyway.

Every month has provided us with a new opportunity to experience our traditions a little differently, including football, hunting, camping, and yes, homeschooling! Our household has had to adjust, absorb, pivot, and move just like everybody else’s, and that’s why I am thinking about winter, and how deserving of love it really is! 

Yes, endless summer would be nice, but how would we REALLY appreciate it, if it weren’t for the giant reset button that is winter? The cold, the short days, the holidays we pack into just two short months that brings us all together. The scarves, the pumpkin spice, the gifts, the food (the weight gain!) the togetherness, and intensity of it all. 

In a lot of ways, this year has been like a social winter for us. We have had to hit a reset button, dress differently (masks, for one), and find new ways to connect, entertain ourselves, and somehow stay together through it all. We love winter because it gives us an opportunity to focus, to experience new things, to rest, and to get ready to change. We accept the bitter, biting cold, the dark, and the ice because we know it’s just a cocoon; a place where beautiful things can grow! 

I hope that this upcoming holiday season brings you gratitude, peace, connectedness, and a new appreciation for the beautiful season of giving and growth that is just around the corner.

Upcoming Events

Top 10 PR & Marketing
Must-Do’s in 2021

January 14, 2021

Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this event. When you join us, you will be able to walk away with real insights and actionable steps that you can take to attack 2021 with purpose and more confidence! 

Get your tickets today, and gain access to the 10 must-do PR and Marketing tactics for 2021.

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The Marketing Expedition Masterclass

The Marketing Expedition Masterclass is a comprehensive, 7-week-long-course that is designed to provide business professionals with the structure, skills, knowledge, and mentorship needed to successfully create and complete a marketing plan for their business or organization. 

Space is limited to 10, with only one industry represented per participant, ensuring that you get the full value out of your time, mentorship, and peer to peer experience.

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2nd Thursday Marketing Expedition Webinar

November 12, 2020

Free Zoom Webinar

Join Rhea Allen and industry experts for the every 2nd Thursday Marketing Expedition Webinar! Be sure to register, grab your lunch and laptop, and watch every 2nd Thursday for relevant marketing tips, tactics, trends, and technologies to help YOU build your brand and bottom line! New topics each month!

Rhea will be diving into how to start, manage, and successfully run your Facebook Business page!


The Marketing Expedition Virtual Meetup

November 2o, 2020

Why join us?
Because the act of making contact and exchanging information with other people, groups, and institutions to develop mutually beneficial relationships, or to access and share information will help you build your brand and your bottom line! Online networking or virtual Relationship Building will help you develop and improve your skillset, stay on top of the latest marketing trends, keep a pulse on the market, meet prospective mentors, partners, and clients, and gain access to the necessary resources that will foster your career development or fuel your business.

Join Meetup

Meridian Chamber Person of the Year

November 12, 2020

Join the Meridian Chamber on November 12th, 2020 from 1:00 PM – 2:00 PM MST for our Annual Gala in a different form!  The Chamber will be streaming a LIVE event showcasing the Man-of-the-Year and Woman-of-the-Year, our Chamber Ambassador-of-the-Year, and honoring our exiting Board Members and introducing our 2021 Board of Directors.  We are honored to have Kristin Armstrong as our keynote speaker, presenting on facing challenges and overcoming to WIN!  This event will also kick off the Shop Local for the Holidays campaign, complete with a Silent Auction of merchandise and services from participating Meridian stores and businesses.
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Marketing Expedition Podcast

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Natalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!

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Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of, a crisis response and reputation management firm.

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Monthly Featured Client:

Mobility Help Desk

This month’s featured client are our partners at Mobility Help Desk. Mobility Help Desk is a privately held pioneer in the emerging field Mobility-as-a-Service (MaaS) headquartered in the Pacific Northwest. Founded in 2009 by industry veterans Bill Klevenberg and Ty Hart, the company’s strategy is built around a single, powerful aspiration to become North America’s leading MaaS provider through thought leadership, innovation, and best-in-class service capabilities. Mobility Help Desk enjoys decades of telecommunications experience and a deep network of strategic relationships with many Fortune 500 companies.

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Video Production & Photography Studio Rental

Looking for studio space to rent? Check out the Peppershock Studio!

This studio space is great for photography and video production in Idaho and is just minutes away from Boise.
Whether you need simple interviews shot on the white cyc wall, a green screen production or you want an entirely different set built, Peppershock can accommodate. Our studio space is great for live streaming as well!

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Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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