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Internal Marketing During a Pandemic with Chris Wallace | Marketing Expedition Podcast – Episode 57


Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.

Podcast notes:

  • 00:00 – 01:49 Welcome to The Marketing Expedition podcast!
  • 01:49 – 02:57 Welcome this weeks guest Chris Wallace
  • 02:57 – 04:54 Chris early life
  • 04:54 – 08:08 Culture and Branding
  • 08:08 – 09:48 The best advice
  • 09:48 – 14:23 Measure what you treasure
  • 14:23 – 15:37 Informing vs. Convincing
  • 15:37 – 17:25 What inspired Chris
  • 17:25 – 20:58 Marketing Campaigns
  • 20:58 – 23:12 Resources for you!
  • 23:12 – 25:58 Looking towards the future
  • 25:58 – 28:54 Navigating marketing during a pandemic
  • 28:54 – 32:57 Zoom in 2020
  • 32:57 – 34:44 Being an adjunct professor
  • 34:44 – 36:16 Final Thoughts
  • 36:16 – 37:46 How to get a hold of Chris:
  • 37:46 – 38:05 Thanks for listening to the Marketing Expedition Podcast

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Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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