2,020 ways to spread joy
A message from Rhea Allen
Life has a pretty powerful way of distracting us, surprising us, and keeping us humble (if we are willing). And those things that you THOUGHT you were going to be worried about at the beginning of this year? Well, I don’t need to tell you the rest; you already know how that worked out!
Everyone is talking a lot about gratitude and being thankful this year, and they’re all correct. This year has blessed us with SO many things, beyond character-building “unprecedented” stuff!
I could go on all day about how blessed I have been to get to see more of the little men in my house (guess who has their license!) and becoming the great people they are going to be, how grateful I am to have had Drew, my family and friends by my side (sometimes figuratively, social distancing yo!) but I’d like to talk about the opportunities and blessings outside the walls of my home and business.
COVID-19 has been acting kind of like a tornado; razing one house here, one house there, maybe a whole street there, and then skipping over others, leaving them unscathed. For some industries, it actually blessed them with rain and invited them to flourish, while decimating others. It’s been terrible, and terribly unpredictable.
So if you are like me and my family, and the tornado only threw some of your patio furniture around and left you with some hail damage, won’t you join me and be part of 2,020 ways to spread joy this year?
So many families have been impacted by this terrible situation, and businesses have too! That’s why I am asking everyone to see where you can help, see how you can be the blessing in someone’s life, and give generously (when and in what way you can!) to our local community and non-profits who have been hit so hard this year.
If you need a little help finding the right fit for your talents, treasure, or time, please reach out and I’d be happy to talk to you about some of the organizations and businesses that I am passionate about this year.
Have a safe, healthy, and happy holiday season, from the Allens, and everyone at Peppershock Media!
Top 10 PR & Marketing
Must-Do’s in 2021
January 14, 2021
Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this event!
When you join us, you will be able to walk away with real insights and actionable steps that you can take to attack 2021, with more purpose and confidence! Get your tickets today, and gain access to the 10 must-do PR and Marketing tactics for 2021
The Marketing Expedition Masterclass
The Marketing Expedition Masterclass is a comprehensive, 7-week-long-course that is designed to provide business professionals with the structure, skills, knowledge, and mentorship needed to successfully create and complete a marketing plan for their business or organization. Space is limited to 10, with only one industry represented per participant, ensuring that you get the full value out of your time, mentorship, and peer to peer experience!
Get your Marketing Plan for 2021 off of your to-do list, and into action by joining this exclusive Masterclass today!
2nd Thursday Marketing Expedition Webinar
December 10, 2020
Watch Replay on TheMarketingExpedition.com
Watch Rhea Allen’s Zoom Webinar replay for the every 2nd Thursday Marketing Expedition Webinar! Be sure to register for The Marketing Expedition Community, grab your lunch and laptop, and watch every 2nd Thursday for relevant marketing tips, tactics, trends, and technologies to help YOU build your brand and bottom line! New topics each month!
Monthly topic: New Marketing Trends for the Next Year
The Marketing Expedition Virtual Meetup
December 18, 2020
Looking for a place to cultivate the authentic business relationships that provide a space for the mentorship, marketing ideation, shared resources, and connections that you need to develop your brand and bottom line?
Look no further and be sure to sign up for The Marketing Expedition Virtual Meetup
Marketing Expedition Podcast
Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family.
As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.
Margy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts and video content for the company. Margy is active in animal rescue and organizes a yearly fundraiser called Art for Animals. In 2019 she was recognized for her efforts with a “Humane Heroes” award. When she’s not busy rescuing pets in need, you can find her listening to true crime podcasts.
Monthly Featured Client:
Peppershock has had the wonderful opportunity to partner with The Boise Baroque Orchestra! The Boise Baroque is developing new audiences and providing musicians with the opportunity to significantly extend their repertoire. Feel free to check out one of our newest and most exciting clients!
Have you signed up for The Marketing Expedition Community yet?
If you are looking for the latest tips, tricks, and updates on marketing, advertising, and growing your brand and company culture, this is the community for you! Sign up today and receive The Marketing Expedition Community for 1 FREE MONTH. Use code: MONTH1
Social Media Marketing Demystified
How do you use social media in your marketing, and do it the right way?
Why do you need social media to market your business, and how do you know if you’re doing it “right?”
Social Media can feel confounding, frustrating, trifling, or even fickle to master, and this frustration can often cause many business owners and companies to abandon their strategies or continue to struggle with it. They may find it difficult to justify the time investment or expense of hiring on or hiring out…