Skip to main content

President’s Letter January 2021

By December 31, 2020January 12th, 2021blog, Uncategorized
Allen family photos 2020

It’s the year we’ve all been waiting for!

A message from Rhea Allen

So the year that we thought would never come is here, and now that we have flipped the calendar over and taken some deep breaths, how are we going to move forward? 

As I have said, we’ve all had the last year hand us a different kind of bag. The pandemic has impacted us all differently, but the one thing we all have in common is that it has impacted us all. 

Introverts unite, extroverts rock back and forth in the fetal position, and the rest of us continue to balance our work-from-home yoga pants with our “oh crap, I have to turn my camera on” moments of terror. 

So what’s changing in your world for 2021?

For many of us, it might not be much! We’re still getting work done remotely, virtually, or socially distanced. We know that some of the events and activities that we so enjoyed a year ago are still a ways off. School and sports and vacation plans are still touch and go, and we just don’t know when this is all just going to go away, but there seems to be light at the end of the tunnel as we step (carefully!) into 2021, and it’s NOT a train! 

So if there aren’t going to be too many BIG changes, how are you going to be making 2021 all the year it can be, regardless of what happens? 

I’m focusing on what I CAN do. The time I can spend with my boys, the adventures I can safely go on, the people I can meet (virtually), the small businesses I can support, the ways I can grow personally and professionally, and beyond. 

We’re going to continue to enhance and perfect our virtual options for businesses and organizations, help them build their brand and bottom line, and support this community we call home. As parents, Drew and I are going to continue to do the best we can navigating the rest of the school year with our boys, and enjoying the extra extra extra special time we all get to spend together (WiFi, don’t fail me now!) under one roof, and set and get those goals for personal and professional development, regardless of what the new year brings.

 If 2020 was just practice, then we definitely GOT this! 

So Happy New Year to you, yours, your businesses, and your organizations, and let’s get ready to grow together in 2021!

Upcoming Events

Top 10 PR & Marketing
Must-Do’s in 2021

January 14, 2021

Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this event! 

When you join us, you will be able to walk away with real insights and actionable steps that you can take to attack 2021, with more purpose and confidence! Get your tickets today, and gain access to the 10 must-do PR and Marketing tactics for 2021

For a special discount, use code: 2021

Reserve Your Spot Today

The Marketing Expedition Masterclass

Who is The Marketing Expedition Masterclass designed for? 

It’s designed for business professionals who are committed to creating, developing, and implementing a marketing campaign that WORKS. 

Our comprehensive, 7-week-long-course is limited to 10, with only one industry represented per participant, ensuring that you get the full value out of your time, mentorship, and peer to peer experience, so let’s get started on your 2021 goals! 

Learn more about The Marketing Expedition Masterclass today.

Learn More

The Marketing Expedition Virtual Meetup

January 15, 2021

Join us at 10 am every 3rd Friday for the Marketing Expedition Virtual meet up! The Marketing Expedition Virtual Meet-up is a place to meet, network, share, and experience more meaningful business relationships, virtually! 

Attending is FREE and all are invited, register now and get your dose of happiness, inspiration, and joy here.

Learn More

Have nice things to say about us?
Give us a review on Google!

Leave Review

Monthly Featured Client:

Cascade Idaho Chamber of Commerce

When the Cascade Chamber of Commerce was looking for a marketing agency to partner with, they knew they needed an agency who understood “the little guy.” An agency that could appreciate all the little things that make small towns special, and who understood the needs of all the small businesses and organizations in the area too.

Since partnering with Peppershock Media, Cascade has experienced the kind of growth they were looking for, where it really matters; number of tourists and heads in beds. We were able to bring what makes Cascade, Idaho special and memorable to life, while still honoring the values that residents and local business owners hold dear. 

Peppershock has enjoyed working with the Cascade Chamber ever since 2012. The town and surrounding areas have so much to offer in the way of outdoor recreation and more, year-round. To learn more about how we work with Cascade, please click here to check out our case study on the Peppershock website.

Marketing Expedition Podcast

View Recent Episodes

Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world – that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and life, they’ve always wanted with the impact they deserve.

Listen Now

Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.

Listen Now

Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization.

Listen Now

Have you signed up for The Marketing Expedition Community yet?

If you are looking for the latest tips, tricks, and updates on marketing, advertising, and growing your brand and company culture, this is the community for you! Sign up today and receive The Marketing Expedition Community for 1 FREE MONTH. Use code: MONTH1

Join Today

Online Crowdsourcing vs Agency

We’ve all done it; bought the cheapest item because we were confident that we’d found a great bargain. But the happy dance ends abruptly when we have to return five seconds later, disgruntled, to purchase said item again, only this time, the higher quality version that will endure.

Being thrifty is an exceptional quality. But there is a time and a place to score a deal, and then there is a time and place to invest in something of quality that lasts.

Keep Reading

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

Leave a Reply