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New Marketing Trends For The New Year | Marketing Expedition Podcast – Episode 59


With everything changing so fast, it’s hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can’t even” to “yes we can build our brand and our bottom line!”

Podcast notes:

  • 00:00 – 01:25 Welcome this weeks guest Jordan Okeefe
  • 01:25 – 02:59
  • 02:59 – 03:10 Welcome to The Marketing Expedition Podcast
  • 03:10 – 03:16 Please welcome your host Rhea Allen
  • 03:16 – 05:00 About Jordan
  • 05:00 – 05:47 Looking back at 2020
  • 05:47 – 07:31 Social Media, Desktop vs. Mobile
  • 07:31 – 10:59 The biggest missed opportunity of 2020
  • 10:59 – 17:32 Tik Tok
  • 17:32 – 20:00 Brand Activism
  • 20:00 – 25:01 hours and gone forever
  • 25:01 – 30:13 Are Esports the future?
  • 30:13 – 36:02 Facebook for Business
  • 36:02 – 39:56 Is Tik Tok worth the time
  • 39:56 – 42:00 Linkedin Stories
  • 42:00 – 48:57 Listening and starting your podcast
  • 48:57 – 53:11 Marketing Automation
  • 53:11 – 55:29 The growing importance of video
  • 55:29 – 57:03 Things to start doing today!
  • 57:03 – 58:36 Upcoming events!
  • 58:36 – 59:34 Join today!


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Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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