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Facebook for Businesses | Marketing Expedition Podcast – Episode 60


A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.

Podcast notes:

  • 000:00 – 01:11 Free access for for one month with promo code – MONTH1
  • 01:11 – 02:09 for $30 off DoorDash orders
  • 02:09 – 02:39 Welcome to The Marketing Expedition Podcast
  • 02:39 – 03:27 Intro to Facebook for Business
  • 03:27 – 05:18 About Rhea Allen and Peppershock Media
  • 05:18 – 06:56 Social Media and Its Growth Throughout Time
  • 06:56 – 09:10 All About New Facebook Features and Apps
  • 09:10 – 11:28 Facebook Groups and Their Importance
  • 11:28 – 14:03 The Importance of Engagement
  • 14:03 – 17:48 Simple Tips to Increase Engagement
  • 17:48 – 21:32 Rhea’s 5 R’s of Facebook
  • 21:32 – 25:03 Carousel Advertising
  • 25:03 – 26:32 User-generated content
  • 26:32 – 29:46 Uncovering and Understanding your Audience
  • 29:46 – 33:06 Measuring your Social Media Posts
  • 33:06 – 34:26 Creating your Facebook Shop
  • 34:26 – 37:15 Navigating Facebook Live and Facebook Stories
  • 37:15 – 38:29 Summary: Key points of Increasing Engagement
  • 38:29 – 40:09 Announcing our Upcoming Marketing Expedition Master Class and Why You Should Sign Up!
  • 40:09 – 40:53 Discover and Listen to More Podcasts at the
  • 40:53 – 42:09 Register for our Ongoing Marketing Expedition Virtual Meetup:
  • 42:09 – 44:03Join Rhea and Lynette Hoy from Firetalker PR while they cover the ‘Top 10 PR and Marketing Must Dos’
  • 44:03 – 45:48 to Book Time with Rhea


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Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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