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Podcasting for Businesses | Marketing Expedition Podcast – Episode 62


Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho.

Podcast notes:

  • 00:00 – 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic
  • 00:58 – 1:39 for $20 of free stock from the Stash App
  • 1:39 – 2:02 Welcome to the Marketing Expedition Podcast
  • 2:02 – 4:18 Darrell Calton and the Iliad Group’s Background
  • 4:18 – 8:34 All About the new Podcast Platform App: Listen Boise Experience
  • 8:34 – 11:14 Discussion of the Apps Unique Features
  • 11:14 – 13:27 How Others Have Utilized the App
  • 13:27 – 15:24 App’s Opportunity Aspect for Marketers and Advertisers
  • 15:24 – 17:37 Benefits of Podcasting and it’s Growth throughout the Pandemic
  • 17:37 – 20:05 Benefits of Using the Listen Boise App
  • 20:05 – 24:50 Darrell Breaks Down the App’s Creation Process
  • 24:50 – 28:44 Evolution of Radio and it’s Listeners
  • 28:44 – 30:45 What’s Next for Listen Boise
  • 30:45 – 31:33 Thanks Darrell go to to download the App and Start Listening Today!
  • 31:33 – 31:51 Thanks for Listening, Find more Podcasts Online
  • 31:51 – 32:20 Check out to Build Relationships with Others and Find the Latest Marketing Trends


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Etta Huwe

Etta is a graphic designer, who enjoys developing out of the box concepts and ideas for each project. Her favorite part about designing is her process, where she listens to loud music, creates ideas, and cranks out quirky designs. Read more about Etta. She’s an extroverted gal, who’s quite the goof. Her favorite hobby is spending time with friends and exploring new coffee shops. Her love for coffee is almost as strong as her love for design.

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