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Using TikTok to Grow Your Business with Kyle Kaplanis | Marketing Expedition Podcast – Episode 65


Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok.


Podcast notes:

  • 00:00 – 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics
  • 00:56 – 02:09 for $5 credit or more after first purchase with iBotta App
  • 02:09 – 02:56 Marketing Essentials Moment Tip
  • 02:56 – 03:30 Welcome to the Marketing Expedition Podcast
  • 03:30 – 04:19 Welcome Kyle Kaplanis
  • 04:19 – 5:42 What is TikTok?
  • 05:42 – 07:11 Kyle’s Podcast: BizTok
  • 07:11 – 11:40 Tips on Expanding your Marketing onto TikTok
  • 11:40 – 15:38 How Kyle’s Daughter Became an Overnight TikTok Star
  • 15:38 – 18:06 Ways TikTok is Revolutionizing Advertising
  • 18:06 – 20:52 TikTok’s Algorithm and Why it’s Great for Marketing
  • 20:52 – 24:48 Mental Health Side of Social Media
  • 24:48 – 28:37 Kyle Gives Listeners a Rundown on the new Clubhouse App and Why it’s a Marketing Must
  • 28:37 – 35:09 Kyle’s History and Background
  • 35:09 – 37:39 So What’s Next for Kyle?
  • 37:39 – 40:02 How to Connect with Kyle
  • 40:02 – 41:38 Not on TikTok: Here’s How Else you can Market your Brand
  • 41:38 – 42:22 Huge Thanks to Kyle and all of his TikTok Wisdom!
  • 42:22 – 42:38 Thanks for Listening, Find more Podcasts Online
  • 42:38 – 43:09 Check out to Build Relationships with Others and Find the Latest Marketing Trends


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Driven by her dedication for outstanding creative development, idea generation and implementation, Angie empowers our clients and her staff with her amazing aptitude for strategic thinking and graphic design. Having worked as an art director on major campaigns for the health care industry, high-tech clientele, and non-profit awareness campaigns, there is very little that Angie is not capable of handling within her domain of creative design. Angie possesses an eagle eye for detail and is remarkably well organized.

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