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The Importance of Buying Local with Jennifer and Wyatt of Buy Idaho | Marketing Expedition Podcast – Episode 67


As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer.


Podcast notes:

  • 00:00 – 01:54 Overview of Buy Idaho, Shopping Local and Today’s Podcast Topics
  • 01:54 – 03:22 for $10 off your first THREE orders ($30 value) on Doordash Delivery
  • 03:22 – 03:38 Welcome to the Marketing Expedition Podcat
  • 03:38 – 04:11 Welcome Jennifer Mauk and Wyatt King
  • 04:11 – 08:35 What is Buy Idaho and the Roles Jennifer and Wyatt Hold
  • 08:35 – 12:50 How to Stay Updated with the Buy Idaho Facebook Group
  • 12:50 – 15:29 Jennifer’s Background and What her Career Consists of
  • 15:29 – 20:56 Inside the Buy Idaho Showroom and Directory
  • 20:56 – 23:27 Wyatt’s Background
  • 23:27 – 28:27 Members of Buy Idaho and the Perks Members Hold
  • 28:27 – 31:40 Becoming a Buy Idaho Member:
  • 31:40 – 34:06 Growth and Opportunities in Idaho
  • 34:06 – 37:57 The Holiday Market
  • 37:57 – 50:23 Why Supporting Local is So Important
  • 50:23 – 52:09 Huge Thanks to Jennifer and Wyatt for reminding us of the Importance of Buying Local
  • 52:09 – 52:32 Use #BuyIdaho to Share your Business’s Story
  • 52:32 – 53:17 Thanks for Listening, Find more Podcasts Online
  • 53:17 – 53:49 Check out to Build Relationships with Others and Find the Latest Marketing Trends


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Driven by her dedication for outstanding creative development, idea generation and implementation, Angie empowers our clients and her staff with her amazing aptitude for strategic thinking and graphic design. Having worked as an art director on major campaigns for the health care industry, high-tech clientele, and non-profit awareness campaigns, there is very little that Angie is not capable of handling within her domain of creative design. Angie possesses an eagle eye for detail and is remarkably well organized.

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