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President’s Letter March 2021

By March 8, 2021blog
Rhea Allen The Marketing Expedition Podcast Interview

Spring Has Definitely Sprung!

A message from Rhea Allen

It’s been a year since COVID-19 took over, and while it might feel like the only thing that has changed is the availability of toilet paper, there’s so much to look forward to! 

Businesses aren’t the only thing starting to shake off the malaise of winter, as there are signs of spring everywhere we go. The trees are starting to sport little green highlights on their limbs, and the lawn is too.

Who’s looking forward to spring clean-up? (I am not raising my hand, but you can!) We had the pleasure of selling our house and moving in during a pandemic, and we’re still trying to navigate the ups and downs of virtual and in-person learning (best and the beasts of both worlds in our household, where the WiFi has become a hot commodity even more valuable than TP) but if the last year has taught our family anything, it’s that you just can’t ever give up! 

So as the proverbial winter of our discontent winds down, the next best spring and summer of our lives and business is upon us, and we’re looking forward to growing, changing, and adapting along with this “new normal.” 

So if you’re ready to dust off your 2020 business plans and give them a 2021 reboot, we’re ready to come alongside you and ready, set, grow!

If you haven’t checked in a while, we’ve got lots of new services, technology, and insights ready to boost your brand and bottom line, and get your business back on track to being every bit as successful as it’s destined to be. 

I’m ready, are you?

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Creating free valuable content enables people to know, like, and trust you; it’s a surefire way to better understand your target audience and grow your followers. Facebook Groups are a great way to distribute free content while building your community. Join Peppershock Media CEO, Rhea Allen as she leads you through how to build, grow and begin monetizing your Facebook group!

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Empower LO is an attempt by the loan officer to fight back and gain some control of their business in an age where data and lead flow will soon become the most important currency in the mortgage industry. Peppershock Media has partnered with Empower LO to help them continue to grow their brand and bottom line.

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If you’ve paid attention lately, you’ll notice that your organic Facebook engagement and reach on your business page is probably dipping or is stagnant.

That’s because the Facebook algorithm is constantly changing and you have to keep up and feed your audience what the algorithm wants.  Learn how to increase your organic Facebook reach and engagement with these tips.

 

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Rhea

About Rhea

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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