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President’s Letter March 2021

By March 8, 2021blog
Rhea Allen The Marketing Expedition Podcast Interview

Spring Has Definitely Sprung!

A message from Rhea Allen

It’s been a year since COVID-19 took over, and while it might feel like the only thing that has changed is the availability of toilet paper, there’s so much to look forward to! 

Businesses aren’t the only thing starting to shake off the malaise of winter, as there are signs of spring everywhere we go. The trees are starting to sport little green highlights on their limbs, and the lawn is too.

Who’s looking forward to spring clean-up? (I am not raising my hand, but you can!) We had the pleasure of selling our house and moving in during a pandemic, and we’re still trying to navigate the ups and downs of virtual and in-person learning (best and the beasts of both worlds in our household, where the WiFi has become a hot commodity even more valuable than TP) but if the last year has taught our family anything, it’s that you just can’t ever give up! 

So as the proverbial winter of our discontent winds down, the next best spring and summer of our lives and business is upon us, and we’re looking forward to growing, changing, and adapting along with this “new normal.” 

So if you’re ready to dust off your 2020 business plans and give them a 2021 reboot, we’re ready to come alongside you and ready, set, grow!

If you haven’t checked in a while, we’ve got lots of new services, technology, and insights ready to boost your brand and bottom line, and get your business back on track to being every bit as successful as it’s destined to be. 

I’m ready, are you?

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The Marketing Expedition Virtual Meetup

Mar 19, 2021 10:00 AM

Join us at 10 am every 3rd Friday for the Marketing Expedition Virtual meet-up! The Marketing Expedition Virtual Meet-up is a place to meet, network, share, and experience more meaningful business relationships, virtually!

Attend for FREE and all are invited, register now and get your dose of happiness, inspiration, and joy here.

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2nd Thursday Webinar

Mar 11, 2021 12:00 PM

Creating free valuable content enables people to know, like, and trust you; it’s a surefire way to better understand your target audience and grow your followers. Facebook Groups are a great way to distribute free content while building your community. Join Peppershock Media CEO, Rhea Allen as she leads you through how to build, grow and begin monetizing your Facebook group!

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If you are feeling a little overwhelmed or apprehensive when it comes to creating a marketing plan for your business or organization, you aren’t alone! Join us as we lead you through the process of creating a marketing plan, with our Masterclass! Seating is limited, learn more now!

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Empower Lo

Empower LO is an attempt by the loan officer to fight back and gain some control of their business in an age where data and lead flow will soon become the most important currency in the mortgage industry. Peppershock Media has partnered with Empower LO to help them continue to grow their brand and bottom line.

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How to Increase Your Organic Facebook Reach and Engagement

If you’ve paid attention lately, you’ll notice that your organic Facebook engagement and reach on your business page is probably dipping or is stagnant.

That’s because the Facebook algorithm is constantly changing and you have to keep up and feed your audience what the algorithm wants.  Learn how to increase your organic Facebook reach and engagement with these tips.


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Marketing Expedition Podcast

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As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer.

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Brian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and speaking on Leadership, Culture Change, and Personal Development. He’s run Emotional Intelligence workshops in mining camps in the Outback of Australia and the Arctic Circle in Northern Canada, he’s taught leadership on Oil Drilling Pads and the Gettysburg Battlefield, and he’s delivered keynotes from Istanbul, Turkey to inside his home office, exactly 35 steps from the kitchen. He is the author of the book “Experts of Our Potential” a book focused on changing how we view our own value. His Tedx Talk “What a Fifteen Year Old Meth Addict Taught Me About Leadership” has been seen by over 2.3 million people around the world. He lives in Boise with his wife Jamie, who just happens to be a Transpersonal Counselor. They spend their time taking walks and doing behavioral experiments on their dog Hank.

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Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok.

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Located right next to Boise, there’s no reason to settle for less than what your project deserves when everything you need is a click away. Set up your studio time today. This studio space is great for photography and video production in Idaho and is just minutes away from Boise.
Whether you need simple interviews shot on the white cyc wall, a green screen production or you want an entirely different set built, Peppershock can accommodate.
Our studio space is great for live streaming as well.
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Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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