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Breaking Down OTT Advertising with Matt Wilson | Marketing Expedition Podcast – Episode 73

Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

 

Podcast notes:

  • 00:00 – 01:06 Overview of Matt Wilson, Over-the-top and Silverback Advertising
  • 01:06 – 01:23 Welcome to the Marketing Expedition Podcast
  • 01:23 – 04:21 All about Matt
  • 04:21 – 13:43 Matt explains what OTT is and the in house platform his company developed
  • 13:43 – 19:19 Matt talks about the advantages of his mix of experience
  • 19:19 – 30:42 Rhea and Matt discuss how the pandemic has opened up different ways to connect, specifically Clubhouse
  • 30:42 – 35:17 Rhea dives into the branding and culture of Peppershock Media
  • 35:17 – 43:32 Matt and Rhea talk about working remote and what that looks like for their companies
  • 43:32 – 46:15 Big thanks to Matt for sharing his marketing wisdom
  • 46:15 – 46:31 Thanks for listening, find more podcasts online www.peppershock.com
  • 46:31 – 47:02 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trends

 

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: www.peppershock.com/book-rhea/

 

Join us on Aspiration – a financial firm with a conscience! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply.

 

Schedule your Marketing Audit today!: https://www.peppershock.com/audit/
Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/
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Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on Spotify or iTunes. To make sure you don’t miss out on an episode subscribe here!

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Brian Staudinger

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