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Breaking Down OTT Advertising with Matt Wilson | Marketing Expedition Podcast – Episode 73

Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly.


Podcast notes:

  • 00:00 – 01:06 Overview of Matt Wilson, Over-the-top and Silverback Advertising
  • 01:06 – 01:23 Welcome to the Marketing Expedition Podcast
  • 01:23 – 04:21 All about Matt
  • 04:21 – 13:43 Matt explains what OTT is and the in house platform his company developed
  • 13:43 – 19:19 Matt talks about the advantages of his mix of experience
  • 19:19 – 30:42 Rhea and Matt discuss how the pandemic has opened up different ways to connect, specifically Clubhouse
  • 30:42 – 35:17 Rhea dives into the branding and culture of Peppershock Media
  • 35:17 – 43:32 Matt and Rhea talk about working remote and what that looks like for their companies
  • 43:32 – 46:15 Big thanks to Matt for sharing his marketing wisdom
  • 46:15 – 46:31 Thanks for listening, find more podcasts online
  • 46:31 – 47:02 Check out to build relationships with others and find the latest marketing trends


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Brian Staudinger

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