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How to Promote a Book with Carrie Severson | Marketing Expedition Podcast – Episode 79

Carrie Severson is the CEO of The Unapologetic Voice House, an independent publishing agency. She has been in the storytelling space for more than 20 years. After being published by an independent publisher, she spent five years pitching literary agents in the hopes of being published traditionally. She desperately wanted that traditional publishing deal. After 100 rejections from literary agents, she launched the company that could help women just like her – unapologetic in their story and looking for support. Now, she has the opportunity to walk the journey of developmental editing, publishing, and mentoring aspiring female authors throughout the world. After spending two decades in the storytelling world, she knows how to get a great book out into the marketplace.

 

Podcast notes:

 

  • 00:00 – 00:31 Welcome Carrie Severson, the CEO of The Unapologetic Voice House
  • 00:31 – 01:30 Rhea’s Marketing Essential Moment, check out this great offer here: https://www.peppershock.com/audit/
  • 01:30 – 06:09 Welcome your host and Peppershock Media CEO, Rhea Allen
  • 06:09 – 09:25 Things to know when publishing your book
  • 09:25 – 10:37 Promoting your book
  • 10:37 – 11:08 Importance of book trailers
  • 11:08 – 12:53 2 sets of eyes on everything
  • 12:53 – 14:23 What makes a good book cover
  • 14:23 – 15:15 The book spine
  • 15:15 – 17:00 The key to a great book title
  • 17:00 – 22:09 Importance of voice-over talent
  • 22:09 – 26:17 Pre-sale launch
  • 26:17 – 28:07 Pricing your book
  • 28:07 – 30:12 Finding your niche
  • 30:12 – 33:41 More tips to promoting your book
  • 33:41 – 34:56 Book launch during a pandemic
  • 34:56 – 37:13 Importance of a marketing budget
  • 37:13 – 43:07 Publishing on Amazon
  • 43:07 – 45:21 How to get ahold of Carrie
  • 45:21 – 45:52 Thank you, Carrie
  • 45:52 – 46:10 Thank you for tuning in to The Marketing Expedition Podcast
  • 46:10 – 46:36 Join https://themarketingexpedition.com/ today!

 

Write. Learn. Promote. www.hatchbuck.co/mnGeAL

 

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: www.peppershock.com/book-rhea/

 

ScheduleOnce, add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. Get offer now!

 

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Brian Staudinger

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