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President’s Letter May 2021

By May 6, 2021May 11th, 2021blog

May the Month Be With You!

A message from Rhea Allen

May Day, the 4th of May, and the 5th of May has already whipped past us, and here we are right smack dab in the middle of one of the best months ever! We get a whole 31 days to plant seeds, watch our efforts start to grow, and enjoy life, as we begin to inch closer and closer to “normal.” 

Just a few weeks in, and my calendar is already packed with the kinds of things that I love to do in the community! I’d like to share a few things that are very special to me.

Once again, I had the privilege of teaching a new cohort of students as an adjunct professor with Boise State University, and it’s so gratifying to see how bright and ambitious the next generation of marketing professionals are going to be! 

It’s a trope, but I learn as much from them as they learn from me, and their final presentations blew me away. It’s an exciting time with lots of opportunity, and the best (as always) is yet to come. I look forward to next semester, and another opportunity to be a part of shaping the future of marketing. 

I look forward to serving on a panel of incredible women in conjunction with the Meridian Chamber of Commerce; “Speaking Up Against Harassment: Equipping Women for Courageous Conversations” on Wednesday, May 12th. Being a part of an in-person event is something that I have really been looking forward to getting back to, and I have a new-found appreciation for the little things like getting to see my colleagues and peers out in the open again. Let’s keep the momentum going!

No matter what summer is going to bring to your family, business, or workplace, I hope that you can take this month to stop and smell the flowers, appreciate the green, and plant those seeds not only for next month, but next year.

Rhea’s Marketing 401 Course at Boise State University

Upcoming Events

The Marketing Expedition Virtual Meetup

May 21st, 2021 10:00 AM

Join us at 10 am every 3rd Friday for the Marketing Expedition Virtual meet-up! The Marketing Expedition Virtual Meet-up is a place to meet, network, share, and experience more meaningful business relationships, virtually!

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2nd Thursday Webinar

May 13th, 2021 12:00 PM

Monthly Topic: LinkedIn 201
With new features being added to LinkedIn every day it is hard to keep up but don’t worry, we have you covered. LinkedIn stories and events might be new but we have the inside scoop! Join Peppershock Media CEO Rhea Allen as she leads you through how to build and grow your LinkedIn Business page!

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Enter for a Chance to Win PS5

Winners Announced June 4th

Who wants to win a PS5? 

Want to know how to enter for a chance to win? It’s easy! 

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Want more entries? Get 10 more for each one of your friends who enters! 

Want even MORE chances to win?

Download the Listen Boise App for 20 additional entries, and while you’re at it, check out The Marketing Expedition Podcast!

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The Meridian Chamber of Commerce Women in Leadership Committee

May 12th, 2021 4:00 PM to 6:30 PM

You’re invited! The Meridian Chamber of Commerce Women in Leadership Committee is hosting an interactive workshop, featuring a full lineup of experts (including our own Rhea Allen!) to answer your questions and share their insights! 

“Speaking Up Against Harassment: Equipping Women for Courageous Conversations.”

When? Wednesday, May 12th from 4:00 PM to 6:30 PM, at the fabulous Silverstone Amenity Center, 3405 E Overland Dr, in Meridian, Idaho, sponsored by Ataraxis PEO! Also, look forward to networking, appetizers, and a full bar. Tickets are only $10 dollars, get yours today. Can’t attend in person? The workshop is available via Zoom as well!

Register Here

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Monthly Featured Client:

Adams Gardens

Say hello to Adams Gardens, and their fresh new website! 

They are a locally owned and operated full-service nursery and garden center and just in time for spring, they’ve got a new site to guide, inform and inspire you to create the greenscape of your dreams!

We love website design as much as they love gardening, so this was a joy of a project to complete and enjoy for years to come.

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Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

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The sun is out, and we are too! It’s time to get out and support one of the great things about living here; #BuyLocal! We’re challenging you to #tagalocal the next time you are supporting local business, and don’t forget to #BuyIdaho! We’d love to see you make a short video, and share it! Don’t forget to use the above hashtags, so @BuyIdaho can share it!

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Peppershock Marketing Audit

If your marketing plan was working, how would you know? 

And if it’s NOT, how would you fix it? 

If you’re asking those questions, it’s probably time for a Marketing Audit from Peppershock.  We’ll work with you and your team to review current marketing efforts, what’s been working, what hasn’t and how we recommend you move forward to better reach your goals. 

 This initial phase in marketing planning is simply the key to success, so sign up today:

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Our Marketing Audit customers love learning how they can shift efforts to increase ROI.  They love finding new ways to reach their customers in meaningful ways.  Most importantly, by having a fresh set of eyes review their marketing efforts, our audit customers gain a new perspective on their business and are able to improve efficiencies.

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Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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