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President’s Letter May 2021

By June 4, 2021June 7th, 2021blog

We already know this summer is going to be different, but how are you going to make it better?

A message from Rhea Allen

This month we are going to officially be welcoming summer into our lives, homes, and routines. While summer 2021 doesn’t officially begin until June 20th, the red-hot days and activities have already started! 

So I have a question for you: are you still holding on to 2020 limitations and expectations? 

I’m not just talking about city pools and movie theatres being open. Things are changing, or they already have. Many are embracing humanity again (literally!). Events are happening. Stores are busy, and the streets are too. We’re enjoying spending more time as a team in the office together, and more face-to-face meetings with our clients, colleagues, and more. It still feels a little weird to walk into a room filled with people, but hugging and laughing face to face is a treat that I will NEVER take for granted again!

Yes, there will be an adjustment period, but business is booming, and that means it’s time to move away from scarcity, fear, and feeling shut down. Whether it’s letting your customers know that you’re open, recruiting new talent, or letting the world know about your business for the first time, the time is now! 

Summer 2021 is already different from summer 2020, but how are you going to purposefully make it better? 

  1. Intentionally decide to keep the good habits and discoveries you learned in the last year, and carry them forward. 
  2. Be willing to get out of your comfort zone again, and back into the swing of things! 
  3. Decide to purposefully grow your business, attract more talent or get the news out. 

These are just a few of the things my family and I will be doing this summer as we continue to work hard and play hard, I hope that you and yours can do the same!

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Rhea

About Rhea

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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