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Understanding Audio Out-of-Home™ Advertising with Paul Brenner | Marketing Expedition Podcast – Episode 80

With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape.

 

Podcast notes:

 

  • 00:00 – 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
  • 00:35 – 1:13 About Paul
  • 1:13 – 2:13 https://www.peppershock.com/product/raise-5-off-your-first-card/
  • 2:13 – 2:55 Interested in being a guest/sponsor?
  • 2:55 – 6:34 Rhea’s Marketing Essentials
  • 6:34 – 7:15 Welcome Paul
  • 7:15 – 7:58 Paul’s background
  • 7:58 – 10:25 The story of Audio Out of Home™
  • 10:25 – 16:36 Overview of Audio Out of Home™
  • 16:36 – 19:34 Paul’s marketing tips
  • 19:34 – 23:08 Utilizing the media plan
  • 23:08 – 24:53 Improving from experiences
  • 24:53 – 26:24 Afterthought vs. Forethought
  • 26:24 – 29:27 First-party Data vs. Third-party data
  • 29:27 – 31:27 Education within the industry
  • 31:27 – 34:34 Paul’s advice
  • 34:34 – 38:21 Inspirations and aspirations
  • 38:21 – 39:49 How to connect with Paul
  • 39:49 – 40:11 Thank you, Paul
  • 40:11 – 40:29 Thanks for listening
  • 40:29 – 40:58 Join https://themarketingexpedition.com/ today!

 

 

Like what you hear but need more information? Meet with Rhea Allen for a 15-minute discovery call: www.peppershock.com/book-rhea/

 

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Brian Staudinger

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