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President’s Letter July 2021

By July 7, 2021August 3rd, 2021blog

We already know this summer is going to be different, but how are you going to make it better?

A message from Rhea Allen

After last summer, if you’re like me and my family, you were anxious to get back out there and enjoy all the camping and events and get-togethers. This isn’t just true for Idaho folks though, the great Summer of 2021 has begun for families all over the globe it seems like! 

The airports (can I say that tickets are just flying off the shelf?) are hopping again, and my calendar looks like a Lego set. There are so many opportunities and events on it now! It seems like we’re all making up for lost time, and if traffic is any indication, there’s more out there to do than ever before! 

I’m so happy to see the smiling faces of my community members, colleagues, clients, friends, and staff out there killing it at events, luncheons, collaborations and just having fun. It’s about time! 

I’m not letting go of the great lessons and opportunities that were forged out of inspiration and necessity last year. Not one little bit! When we all went online, we had the chance to make new friends, build new partnerships, and create new businesses. We learned more, and we developed new skills that enabled us to offer our clients more value and expertise than ever, and I am so excited to be able to say that Peppershock is better than ever! 

So in between Scouting events, weekend trips to visit some of the most special places in our own backyard, and even a trip to Sin City itself, you know that I have been feeling blessed, and more excited than ever about the future! 

If you’re ready to talk about the future of your business, we’re ready to talk to you too. 

Check out all the amazing things that we’ve been working on and perfecting, and tell me what you’ve been working on and perfecting this year! 

Here’s to Summer 2021, the best summer yet!

Upcoming Events

The Marketing Expedition Virtual Meetup

July 16, 2021, at 10:00 AM MST

Looking to grow your network from the comfort of your home? Well, join us on July 16th at 10 AM MST as we partner and collaborate with thought leaders, entrepreneurs, and community members with the intention of disrupting, connecting, and inspiring others. So be sure to join us for THE Marketing Expedition Virtual Meetup! 

Learn More

The Creativity Conference

August 4-6, 2021

We are excited to announce that Rhea will be speaking internationally at @thecreativityconference taking place online from August 4-6th 2021!

Registration is FREE to join for three full days of inspiring, challenging, and engaging presentations that explore the quintessential essence of creativity.


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Marketing Expedition Podcast

View Recent Episodes

Kenner French is the host of Tax Club’s “Tax Tips with Kenner”, the CIO of, and founder of Kenner’s work has been mentioned on NBC, Fox News, ABC, and He has authored two books, with a new one due out later this year, and is a frequent keynote speaker. To order a pre-sale copy of his upcoming book, The Family Wealth Manifesto, go to or

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Adam Adams is the founder of where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts which means one thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. Which is why his niche is to manage that critical piece so you can have more listeners, more downloads, more ratings, and more reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry.  After selling his real estate podcast, he launched Podcast on Podcasting, which is ranked as the top podcast to help podcasters.

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Gabrielle Chipeur is a creative professional who’s spent the last 16 years at the crossroads of design, technology, and online education. She’s worked with Fortune 50 companies, international best-selling authors, and world-renowned motivational speakers. She started her freelance business in 2010 after deciding to stay at home with her children and struggled in her business for 6 years because she was focusing on the wrong things. This led her to transform her business and document all the lessons in her book, Secret Weapon. She’s on a mission to stamp out the “Starving Artist” stereotype and on her podcast, The Well-Paid Creative, she talks about designing a business that supports creativity while being profitable. She lives just outside of Edmonton, Canada with a young family and a small menagerie of animals. When she’s not up to her elbows in tech she’s usually covered in paint or whipping up her latest embroidery or crochet project.

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Client of the Month:

Idaho Shakespeare Festival

This month’s featured client is…………… The Idaho Shakespeare Festival! Their annual Gala is back for 2021, and better than ever. Our own President and CEO, Rhea Allen has served on the board for many moons, and so the return of this event makes it extra special for us! Make sure you mark your calendar for August 16th, and grab your tickets or donate today!

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Have you signed up for The Marketing Expedition Community yet?

If you are looking for the latest tips, tricks, and updates on marketing, advertising, and growing your brand and company culture, this is the community for you!

Sign up today and receive The Marketing Expedition Community for 1 FREE MONTH. Use code: MONTH1

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Podcasts Rhea Appeared On:

The Well-Paid Creative Podcast

Rhea Allen, our President, and CEO was recently a guest on The Well-Paid Creative Podcast, where they talked about the journey she and Drew took on starting and expanding their marketing firm, and how they help others do the same with their businesses!

Here’s a little of what you’ll get when you listen:
-How hard business lessons give you experience.
-How to adjust your services to fit what your clients want.
-Benefits of partnering with experts who know what you don’t.
-Why your business needs to do a marketing audit.

Listen Now

My WHIM Life Show

Rhea was on the My WHIM Life Show! Rhea discussed her passion, family, and business with the My WHIM Life Show host, Wendy Alexandre!

Watch Episode

Did you know that you can rent our studio for video production, photography, or podcast recording?

Located right next to Boise, there’s no reason to settle for less than what your project deserves when everything you need is a click away. Set up your studio time today. This studio space is great for photography and video production in Idaho and is just minutes away from Boise.
Whether you need simple interviews shot on the white cyc wall, a green screen production or you want an entirely different set built, Peppershock can accommodate.
Our studio space is great for live streaming as well.
Request Quote

Peppershock Marketing Audit

If your marketing plan was working, how would you know? 

And if it’s NOT, how would you fix it? 

If you’re asking those questions, it’s probably time for a Marketing Audit from Peppershock.  We’ll work with you and your team to review current marketing efforts, what’s been working, what hasn’t and how we recommend you move forward to better reach your goals. 

 This initial phase in marketing planning is simply the key to success, so sign up today:

Sign Up

Our Marketing Audit customers love learning how they can shift efforts to increase ROI.  They love finding new ways to reach their customers in meaningful ways.  Most importantly, by having a fresh set of eyes review their marketing efforts, our audit customers gain a new perspective on their business and are able to improve efficiencies.

Hear our client feedback:

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Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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