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The Power and Payoffs of Creativity in the Workplace with Susan Meier | Marketing Expedition Podcast – Episode 85

Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design, and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech, and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewelry, and children.


Podcast notes:


  • 00:00 – 1:40 Susan’s bio
  • 1:40 – 2:53 Schedule Once
  • 2:53 – 6:07 Marketing Essentials
  • 6:07 – 6:26 Welcome to Peppershock Media’s Marketing Expedition Podcast
  • 6:26 – 8:10 Welcome Susan
  • 8:10 – 11:15 Susan’s pathway
  • 11:15 – 16:36 Current work
  • 16:36 – 22:53 Successful experiences
  • 22:53 – 28:10 Learning from experiences
  • 28:10 – 34:55 Potential trends
  • 34:55 – 40:00 Susan’s work structure
  • 40:00 – 43:14 Susan’s brand promise
  • 43:14 – 47:35 Resources
  • 47:35 – 48:00 Thank you, Susan
  • 48:00 – 48:30 How to connect with Susan
  • 48:30 – 48:50 Thank you for listening
  • 48:50 – 49:29 Join today!



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Brian Staudinger

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