It’s not just about pumpkin spice… it’s about everything nice!
A message from Rhea Allen
The summer has been jammed-packed with family and community events. We celebrated our oldest boy Emerson’s 16th birthday, I enjoyed more than one or two rounds of golf for a plethora of good causes, hit some car shows, enjoyed our epic summer bash known as PowWow, and had more fun than anyone ought to be allowed to have!
My boys are back in school, and while I have enjoyed having them around this summer (and all the fun we’ve had!) it’s nice to get back into a routine, and the “extra” time it gives me to really start digging in deep again, and doing what I love; helping businesses grow!
Fall is many people’s favorite time of the year. I do love how much the color orange starts showing up this time of year, in sweaters, lattes, and fall colors! These aren’t the only things I enjoy about the changing of the seasons. Shocktoberfest is around the corner! We are also getting ready for New Marketing Trends for the Next Year (look for more info, coming soon!), BSU football, and of course hunting season!
I’m honored to be an adjunct professor at BSU again this year, and so grateful for the opportunity that it gives me to help share what I have learned over the past 19 months navigating the ever-changing marketing environment in a pandemic! You’ve got to be resilient, able to look for opportunities and take advantage of them. We’ve embraced many of the “new normals” that this crazy and scary time in history has put on our plate, and I can’t wait to share these improvements, strategies, and tactics with you and your team.
What are you doing differently this fall? With your business, your family, your community? As you shake off your summer colors and settle into something a little more orange for September, make sure that you aren’t just ready for the fall, but embrace it with me as we fall, forward!
Rhea at the Luncheon – Speaker Series
October 5, 2021, 11:30-1:00 PM MST
Building Your Brand and Bottom Line
Join adjunct marketing professor, marketing expert, industry leader, presenter, trainer, and global keynote speaker, Rhea Allen as she provides this presentation based on her 18 years of experience as a President and CEO of an award-winning creative and digital marketing/ ad agency that’s performed professional marketing and creative services all over the world. She will provide an authentic and supportive atmosphere where learners are encouraged to deeply reveal themselves in order to manifest a truly meaningful brand that effectively communicates their core values, principles, and professional superpowers.
October 29, 2021, 5:00 PM MST
Dear most awesome clients and business community: You’re invited to help celebrate the 18th anniversary of Peppershock Media! For our anniversary every year in October, we hold this crazy fun client appreciation, business after-hours, multi-chamber, open house, party event we call Shocktoberfest! Costumes are encouraged!
Client of the Month:
We can’t say enough good things about this organization! Camp River Run is a 4-day summer camp located in McCall, Idaho. The camp is designed for kids between ages 7-17 who are coping with medical conditions or life-threatening illnesses. The goal of Camp River Run is to help children experience nature and camping without compromising their medical needs. Want to help out? Check out Camp River Run’s upcoming fundraiser!
Marketing Expedition Podcast
Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal.
Christina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, is due out in summer 2021.
Clay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiujitsu, and guitar.
Have you signed up for The Marketing Expedition Community yet?
If you are looking for the latest tips, tricks, and updates on marketing, advertising, and growing your brand and company culture, this is the community for you!
Sign up today and receive The Marketing Expedition Community for 1 FREE MONTH. Use code: MONTH1
Peppershock Marketing Audit
If your marketing plan was working, how would you know?
And if it’s NOT, how would you fix it?
If you’re asking those questions, it’s probably time for a Marketing Audit from Peppershock. We’ll work with you and your team to review current marketing efforts, what’s been working, what hasn’t and how we recommend you move forward to better reach your goals.
This initial phase in marketing planning is simply the key to success, so sign up today:
Our Marketing Audit customers love learning how they can shift efforts to increase ROI. They love finding new ways to reach their customers in meaningful ways. Most importantly, by having a fresh set of eyes review their marketing efforts, our audit customers gain a new perspective on their business and are able to improve efficiencies.
Hear our client feedback: